The Determinants of Demand for Mobile Phones Among Undergraduates in Nigeria (Case Study of Lagos State University)
ABSTRACT This study examines the determinant of demand for mobile phones among undergraduates in Nigeria with special reference to Lagos State University, main Campus. In order to accomplish the objective of the study, a sample of 215 respondents were taken using simple random sampling technique. Primary data was mainly used and some secondary data from internet and book sources were explored. Five important variables such as: price, product features, brand name, social influence and phys...