Influence of Socio-Demographic Variables and Television Broadcast on European Football Leagues Followership Among Football Fans in Ibadan Nigeria
The industry of Sports, and in particular, football, has become a veritable avenue to keep societies alive especially in recent years around the world. The objective of this study was to examine the Influence of Socio-Demographic Variables and Television Broadcast on European Football followership among fans in Ibadan, South West Nigeria.The research design involved a mixed-method approach, with the use of both qualitative and quantitative techniques.
Influence of Socio-Demographic Variables and Television Broadcast on European Football Leagues' Followership Among Football Fans in Ibadan
The industry of Sports, and in particular, football, has become a veritable avenue to keep societies alive especially in recent years around the world. The objective of this study was to examine the Influence of Socio-Demographic Variables and Television Broadcast on European Football followership among fans in Ibadan, South West Nigeria. The research design involved a mixed-method approach, with the use of both qualitative and quantitative techniques. In-depth interview and observation were ...
SPORT UTILIZATION AS AN ‘OTHER’ FRAMEWORK FOR DEVELOPMENT COMMUNICATION
ABSTRACT The area of sport is one field that has grown in no small measure especially in the context of global spread and significance. Sport has a form of peculiar nature among other professions, and also due to the definitions given to it in the various extant body of knowledge consulted. Another important aspect is that of development; which is an essential phenomenon that societies cannot do without in order to attain full human and material potentials required for proper existence. ...