Social Media Definition Social media has been analysed and investigated from a variety of disciplines and perspectives, thus generating different definitions of social media. Table 1 provides a list of the most important ones according to different disciplines. The emergence of new and social media is quite a recent phenomenon and became popularised only when the Internet became ubiquitous and accessible to consumers worldwide, giving rise to the so-called Network Society (Castells 2003). Thi...
Main Content 3.1 Definition of film/motion picture Film is an art with a long-standing history. It could be defined as a record of an image upon a sensitive material called cellulose through the action of light (Kogah, 1999). It is a medium of mass communication whose main components of production technology are the camera and editing equipment; the film projector being the main reception technology, (Anunike, 2005). To Uwakwe (2010), the film comprises individual frames that when shown in ra...