2.0 OBJECTIVES At the end of this unit you should be able to: Explain the importance of global advertising 3.0 MAIN CONTENT 3.1 Importance of International Advertising There are several reasons why advertising is such an important part of many international marketers’ promotional mix. Belch and Belch (2003), identified the following key ones: First, it can be a very cost-effective method for communicating with large audiences. For example, the average 30-second spot on the four major networ...
Introduction Though international politics today is driven by various motives - such as the sustenance of sovereign states, the harmonisation of free trade or for national security - Immanuel Kant's perspective of liberalism and how it affects international politics is hinged on various beliefs. One of such beliefs is that individuals are motivated to promote peace amongst themselves in the natural process of self-interest. Kant went beyond establishing that relationships between individuals ...