This is a study of the expanding music industry in Tamale, focusing on its artistes. It
examines how they create and produce their music, how they market and promote the music and
their images, and also the nature and art of their performances and the scope of their export beyond
Tamale. The contemporary popular musicians of Tamale have been making all efforts since to
gain a national appeal and attention to no avail. The problem discussed in the study is that, as long
as an artiste bases in northern Ghana he/she will most likely never become a national music icon
in Ghana: until he/she migrates to Accra. This thesis reviews literature on the traditional and neotraditional music of Dagbon. Then moves on to examine the underlying problems of the Tamale
music industry – and suggests solutions. The study draws much of its information from the
perspectives of the artistes, through interviewing them, and analyzing what they have to say.
Tamale is the center for these contemporary popular artistes and their music, but most of
them until as recent as 2008/2009, only recorded their music from Accra and Kumasi. The music
industry in Tamale still faces major challenges. The artistes and their music appear not to have
travelled much beyond their home region especially into southern Ghana. Other problems include
limited formal education among artistes, and the lack of capital investment. However, it has some
very visible prospects for a brighter future.
This study sets the tone for real discussions of the music industry in Tamale based on facts
and verifiable information. It also uncovers some of the challenges to the industry. This study is
an attempt at throwing light on the life problem for many young people in the Tamale area, who
have the gift of music, which they thereby wish to use as a medium to enhance their socioeconomic livelihood. Finally, this thesis lays the foundation for further academic studies into the
music industry in Tamale.
CDR, C (2021). A CRITICAL STUDY OF THE MUSIC INDUSTRY IN TAMALE. Afribary.com: Retrieved April 16, 2021, from https://afribary.com/works/a-critical-study-of-the-music-industry-in-tamale
Coalition, CDR. "A CRITICAL STUDY OF THE MUSIC INDUSTRY IN TAMALE" Afribary.com. Afribary.com, 02 Apr. 2021, https://afribary.com/works/a-critical-study-of-the-music-industry-in-tamale . Accessed 16 Apr. 2021.
Coalition, CDR. "A CRITICAL STUDY OF THE MUSIC INDUSTRY IN TAMALE". Afribary.com, Afribary.com, 02 Apr. 2021. Web. 16 Apr. 2021. < https://afribary.com/works/a-critical-study-of-the-music-industry-in-tamale >.
Coalition, CDR. "A CRITICAL STUDY OF THE MUSIC INDUSTRY IN TAMALE" Afribary.com (2021). Accessed April 16, 2021. https://afribary.com/works/a-critical-study-of-the-music-industry-in-tamale