An Analysis of Marketing in the Nigeria Banking Industry (A Case Study of First Bank Plc)

PROPOSAL

The project work examines the analysis of bank marketing of financial services in Nigeria.

Sequel to the challenges encountered in our financial institution towards meeting up with the responsibilities of the 21st-century banking system to enhancing the growth of Nigeria economy sectors for developments in various operation of her economy.

The analysis bank marketing of financial services in Nigeria are of various advantages and disadvantages. Bank decision maker and financial services marketers faced with ongoing challenges can make better business decisions with the help of software, that analytic services from mapping analytics. 

• Who are my best customers and how can I keep them?

• Where is the greatest market potential to fund new customers?

• What locations should choose to expand our branch network?

• Is our network of bank branches optimized for maximum performance?

The answer to each of these questions depends in large part on geography and location. That means working with mapping analytics experts in mapping and analytics since 1989 make sense, many banks, both large and small, use our service to improve marketing and branch network decisions.

BANK CUSTOMER SEGMENTATION ANALYSIS

Gain a clear understanding of your customers, mapping analysis combines data from your customer information file with demographic and lifestyle data that describes and predict backs with commercial customer, we segment by S/C code and business demographics. By segmenting your customers into groups based on their type and behavior, you will have a foundation for successful marketing including targeted promotions, market expansion and branch network optimization.

This project works gives possible attentions and recommendations on how banking marketing could be great advantages to the development and entrance of operation in Nigeria financial systems.

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Table of content

CHAPTER ONE

1.1Introduction

1.2Statement of research problem

1.3Objective and purpose of the study

1.4Scope and limitation of the study

1.5Research methodology

1.6Signification of the study

1.7Statement of the hypothesis

1.8Organization and planning of the study

CHAPTER TWO

2.0Literature review

2.1 Introduction

2.2 Concept of marketing of bank service

2.3 Bank marketing strategies

2.4 Impact of marketing segmentation in banking

2.5Issues concerning marketing of financial service

CHAPTER THREE

3.0 Case study of methodology

3.1 Brief theory of first bank plc

3.2 Restatement of research question and hypothesis

3.3 Research Design and Data collection instrument

3.4 Characteristic of the study population and sampling

3.5 Administration of the Data instrument

3.6 Procedure for processing collected Data

3.7 Limitation of the methodology

CHAPTER FOUR

4.0 Data presentation and analysis

4.1 A brief introduction of the chapter

4.2 Presentation and analysis of Data According to research questions

4.3 Testing of research hypothesis

4.4     Hypothesis testing on the analysis of banking marketing of financial services

CHAPTER FIVE

5.0Findings, Recommendation, summary and conclusion

5.1Finding

5.2Summary

5.3Conclusion

5.4Recommendation

REFERENCE

Appendix: Questionnaire.

An Analysis of bank marketing of financial service in Nigeria

(A Case study of first bank plc)