ABSTRACT
This study researched into the application of marketing concept in the hotel industry in Nigeria using Kwara Hotel Ltd Ilorin as a case study. It examined the impact of marketing concept in Hotel industry. Marketing survey was conducted to elicit opinion on previously formulated hypothesis. The study discovered that without the concepts of marketing in hotel industry the provers cannot make profit. It was concluded that application of marketing concepts it helps hospitality industry to achieve their aims and objectives.
TABLE OF CONTENT
TITLE PAGEi
CERTIFICATIONii
DEDICATIONiii
ACKNOWLEDGEMENTiv
ABSTRACT v
TABLE OF CONTENTvi
CHAPTER ONE
INTRODUCTION
1.1Background to the Study1
1.2Statement of the Research Problem9
1.3Aim and objective of the Study10
1.4Significance of the Study11
1.5Scope of the Study13
1.6 Limitation and Constraints to the study14
CHAPTER TWO
LITERATURE REVIEW
2.1 The Definition of Marketing15
2.2Appraisal of Marketing Activities16
2.3Meaning of Marketing Concepts18
2.4Review of Other Concepts19
2.5Rationale for Marketing Concepts20
2.6Uses and Benefits of Marketing Concept22
2.7Factors affecting effective Application
of the Concepts24
2.8Application of Marketing Concept
In the hostel industry26
2.9Formulation of Hypothesis27
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Design 28
3.2Research Population and Sample29
3.3. Data Collection Method 30
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1Brief History of case Study32
4.2Data Presentation34
4.3Data Analysis35
CHAPTER FIVE
SUMMARY CONCLUSION AND RECOMMENDATIONS
5.1Summary36
5.2Conclusion38
5.3Recommendation40
REFERENCES
Consults, E. (2021). An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria). Afribary. Retrieved from https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria
Consults, Education "An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria. Accessed 27 Dec. 2024.
Consults, Education . "An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)". Afribary, Afribary, 22 Dec. 2021. Web. 27 Dec. 2024. < https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria >.
Consults, Education . "An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)" Afribary (2021). Accessed December 27, 2024. https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria