An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)

ABSTRACT

This study researched into the application of marketing concept in the hotel industry in Nigeria using Kwara Hotel Ltd Ilorin as a case study. It examined the impact of marketing concept in Hotel industry.  Marketing survey was conducted to elicit opinion on previously formulated hypothesis. The study discovered that without the concepts of marketing in hotel industry the provers cannot make profit.  It was concluded that application of marketing concepts it helps hospitality industry to achieve their aims and objectives.


TABLE OF CONTENT

TITLE PAGEi

CERTIFICATIONii

DEDICATIONiii

ACKNOWLEDGEMENTiv

ABSTRACT v

TABLE OF CONTENTvi

CHAPTER ONE

INTRODUCTION

1.1Background to the Study1

1.2Statement of the Research Problem9

1.3Aim and objective of the Study10

1.4Significance of the Study11

1.5Scope of the Study13

1.6 Limitation and Constraints to the study14

CHAPTER TWO

LITERATURE REVIEW

2.1 The Definition of Marketing15

2.2Appraisal of Marketing Activities16

2.3Meaning of Marketing Concepts18

2.4Review of Other Concepts19

2.5Rationale for Marketing Concepts20

2.6Uses and Benefits of Marketing Concept22

2.7Factors affecting effective Application

of the Concepts24

2.8Application of Marketing Concept 

In the hostel industry26

2.9Formulation of Hypothesis27

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design  28

3.2Research Population and Sample29

3.3. Data Collection Method 30

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1Brief History of case Study32

4.2Data Presentation34

4.3Data Analysis35

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATIONS

5.1Summary36

5.2Conclusion38

5.3Recommendation40

REFERENCES


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APA

Consults, E. (2021). An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria). Afribary. Retrieved from https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria

MLA 8th

Consults, Education "An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria. Accessed 25 Jun. 2024.

MLA7

Consults, Education . "An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)". Afribary, Afribary, 22 Dec. 2021. Web. 25 Jun. 2024. < https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria >.

Chicago

Consults, Education . "An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)" Afribary (2021). Accessed June 25, 2024. https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria

Document Details
Field: Marketing Type: Seminar 9 PAGES (5349 WORDS) (doc)