An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)

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ABSTRACT

This study researched into the application of marketing concept in the hotel industry in Nigeria using Kwara Hotel Ltd Ilorin as a case study. It examined the impact of marketing concept in Hotel industry.  Marketing survey was conducted to elicit opinion on previously formulated hypothesis. The study discovered that without the concepts of marketing in hotel industry the provers cannot make profit.  It was concluded that application of marketing concepts it helps hospitality industry to achieve their aims and objectives.


TABLE OF CONTENT

TITLE PAGE i

CERTIFICATION ii

DEDICATION iii

ACKNOWLEDGEMENT iv

ABSTRACT v

TABLE OF CONTENT vi

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study 1

1.2 Statement of the Research Problem 9

1.3 Aim and objective of the Study 10

1.4 Significance of the Study 11

1.5 Scope of the Study 13

1.6 Limitation and Constraints to the study 14

CHAPTER TWO

LITERATURE REVIEW

2.1 The Definition of Marketing 15

2.2 Appraisal of Marketing Activities 16

2.3 Meaning of Marketing Concepts 18

2.4 Review of Other Concepts 19

2.5 Rationale for Marketing Concepts 20

2.6 Uses and Benefits of Marketing Concept 22

2.7 Factors affecting effective Application

of the Concepts 24

2.8 Application of Marketing Concept 

In the hostel industry 26

2.9 Formulation of Hypothesis 27

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design  28

3.2 Research Population and Sample 29

3.3. Data Collection Method 30

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Brief History of case Study 32

4.2 Data Presentation 34

4.3 Data Analysis 35

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATIONS

5.1 Summary 36

5.2 Conclusion 38

5.3 Recommendation 40

REFERENCES


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APA

Consults, E. (2021). An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria). Afribary. Retrieved from https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria

MLA 8th

Consults, Education "An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria. Accessed 03 Jul. 2022.

MLA7

Consults, Education . "An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)". Afribary, Afribary, 22 Dec. 2021. Web. 03 Jul. 2022. < https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria >.

Chicago

Consults, Education . "An Application of Marketing Concepts in the Telecommunication Industry in Nigeria (A Case Study of Globacom Nigeria)" Afribary (2021). Accessed July 03, 2022. https://afribary.com/works/an-application-of-marketing-concepts-in-the-telecommunication-industry-in-nigeria-a-case-study-of-globacom-nigeria