An Investigation into the Role of GSM Operation in Developing Direct Market in Nigeria (A Case Study of Mtn Nigeria)

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ABSTRACT

GSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy development of the nation. The aim of marketing tool and development of direct marketing in the course of the study both primary and secondary data was used in gathering data, but secondary data was used most GSM is faced with challenges and the most pressing one is high tariff charges. Recommendation was made based on the findings his tariff charge should be reduced to enable the consumer enjoy uninterrupted services. Basic amenities like good road network security should be provided to enhance the performance of GSM operators in Nigeria

 

TABLE OF CONTENT

Title page

Certification ii

Dedication iii

Acknowledgment iv

Abstract vi

Table of content vii

CHAPTER ONE

1.0 Introduction 1

1.1 Background of the study 1

1.2 Statement of problem of the study 10

1.3 Aims and Objectives to the study 11

1.4 Significance of the study 11

1.5 Scope of the study 12

1.6 limitation and Constraint of the study 13

CHAPTER TWO

2.0 Literature Review 15

2.1 Concept of Direct market 15

2.2 Effect of GSM on Direct Marketing 16

2.3 Important of Direct Marketing in Nigeria 17

2.4 Challenges Facing GSM Market in Nigeria 19

2.5 Causes of High Charges by GSM operators 20

2.6 Solution to Problem of GSM 21 

2.7 Problem of the Markets 22

2.8 Prospect of the Market 25

2.9 Formation of hypothesis 26

CHATER THREE

3.0 Research Methodology 28

3.1 Research Design 28

3.2 Sources of Data Collection 29

3.3 Population of the Study 29

3.4 Sampling and Samples of size 30

3.5 Method of data Collection 30 

3.6 Instrumentation of Direct Market 31

3.7 Validity and Reliability of Instrument 31

CHAPTER FOUR

4.0 DATA PRESENTATION AND ANALYSIS 33

4.1 Brief history of the Case study 33

4.2 Presentation of Data 35

4.3 Discussion of Finding 42 

CHAPTER FIVE

5.0 SUMMARY CONCLUSION AND RECOMMENDATION 45

5.1 Summary of Findings 45

5.2 Conclusion 46 

5.3 Recommendations 47

     References 49


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APA

Consults, E. & Rahmon, S (2022). An Investigation into the Role of GSM Operation in Developing Direct Market in Nigeria (A Case Study of Mtn Nigeria). Afribary. Retrieved from https://afribary.com/works/an-investigation-into-the-role-of-gsm-operation-in-developing-direct-market-in-nigeria-a-case-study-of-mtn-nigeria

MLA 8th

Consults, Education, and Sulaimon Rahmon "An Investigation into the Role of GSM Operation in Developing Direct Market in Nigeria (A Case Study of Mtn Nigeria)" Afribary. Afribary, 11 Feb. 2022, https://afribary.com/works/an-investigation-into-the-role-of-gsm-operation-in-developing-direct-market-in-nigeria-a-case-study-of-mtn-nigeria. Accessed 09 Aug. 2022.

MLA7

Consults, Education, and Sulaimon Rahmon . "An Investigation into the Role of GSM Operation in Developing Direct Market in Nigeria (A Case Study of Mtn Nigeria)". Afribary, Afribary, 11 Feb. 2022. Web. 09 Aug. 2022. < https://afribary.com/works/an-investigation-into-the-role-of-gsm-operation-in-developing-direct-market-in-nigeria-a-case-study-of-mtn-nigeria >.

Chicago

Consults, Education and Rahmon, Sulaimon . "An Investigation into the Role of GSM Operation in Developing Direct Market in Nigeria (A Case Study of Mtn Nigeria)" Afribary (2022). Accessed August 09, 2022. https://afribary.com/works/an-investigation-into-the-role-of-gsm-operation-in-developing-direct-market-in-nigeria-a-case-study-of-mtn-nigeria