TABLE OF CONTENTS
Title Page i
Table of contents v
1.1 Statement of study
1.2 Objective of study
1.3 Significant of the study
1.4 Scope and limitation of study
1.5 Limitation of study
1.6 Definition of study
2.1 Meaning of marketing concept
2.2 Importance of marketing concept
2.3 Adoption process of marketing concept
2.4 Marketing concept adoption in non-profit making organization.
2.5 The component of marketing concept
2.6 Problem of marketing concept
3.0 Research methodology
3.1 Population / Sample size
3.2 Sampling method
3.3 Research approach
3.4 Data Collection
3.5 Administering of instrument
3.6 Method of Data Presentation and analysis
4.0 Data Presentation
4.1 Presentation of Data
4.2 Data Presentation and analysis of sec. operation
5.0 Summary of findings
Marketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.
Thus, for marketing to take place, it is necessary that the following exist.
a. Two or more parities who have unsatisfied wants
b. Some product or services and money be exchange
c. Some means of communication between the parties involved.
Marketing can therefore be defined as all the company strategies aimed at satisfying consumer better in the day to day marketing of their good and services. Marketing can also be defined to a lay man as the management activities creating and distributing goods and service for the satisfaction of human seeds at a profit.
Frontiers, E. & ABRAHAM, A (2021). Application of Marketing Concept in a Non-Profit-Organization (A Case Study Of Securities And Exchange Commission Abuja). Afribary. Retrieved from https://afribary.com/works/application-of-marketing-concept-in-a-non-profit-organization-a-case-study-of-securities-and-exchange-commission-abuja
Frontiers, Edu, and ADEBAYO ABRAHAM "Application of Marketing Concept in a Non-Profit-Organization (A Case Study Of Securities And Exchange Commission Abuja)" Afribary. Afribary, 23 Dec. 2021, https://afribary.com/works/application-of-marketing-concept-in-a-non-profit-organization-a-case-study-of-securities-and-exchange-commission-abuja. Accessed 03 Jul. 2022.
Frontiers, Edu, and ADEBAYO ABRAHAM . "Application of Marketing Concept in a Non-Profit-Organization (A Case Study Of Securities And Exchange Commission Abuja)". Afribary, Afribary, 23 Dec. 2021. Web. 03 Jul. 2022. < https://afribary.com/works/application-of-marketing-concept-in-a-non-profit-organization-a-case-study-of-securities-and-exchange-commission-abuja >.
Frontiers, Edu and ABRAHAM, ADEBAYO . "Application of Marketing Concept in a Non-Profit-Organization (A Case Study Of Securities And Exchange Commission Abuja)" Afribary (2021). Accessed July 03, 2022. https://afribary.com/works/application-of-marketing-concept-in-a-non-profit-organization-a-case-study-of-securities-and-exchange-commission-abuja