Application of Marketing Concept in A Non-Profit-Organization (A Case Study of Securities and Exchange Commission Abuja)

PROJECT PROPOSAL

Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities.

The role of marketing in promotion of financial services is the topic for the research work, therefore roles perform by marketing is the performance of business by marketing, is the performance of business activities that direct the roles perform by marketing is the performance of business activities that the flow of good and services to final consumer users at a profit, the business activities have also known as marketing mix products promotion, place, price, they can be manipulated to make financial service product (Intangible product) available to the customers.

This research work is divided into five, Chapter one deals with background to the study, two various authors to support my view, three explain how data was collected and data collected was presented. Interpreted and analyze in chapter four and the last chapter summarized the whole project and recommendation was given.

TABLE OF CONTENTS

Title Pagei

Certification ii

Acknowledgementiii

Dedicationiv

Table of contentsv

CHAPTER ONE

1.0Introduction

1.1Statement of study

1.2Objective of study

1.3Significant of the study

1.4Scope and limitation of study

1.5Limitation of study

1.6Definition of study

CHAPTER TWO

2.0Introduction

2.1Meaning of marketing concept

2.2Importance of marketing concept

2.3Adoption process of marketing concept

2.4Marketing concept adoption in non-profit making organization.

2.5The component of marketing concept

2.6Problem of marketing concept

CHAPTER THREE

3.0Research methodology

3.1Population / Sample size

3.2Sampling method

3.3Research approach

3.4Data Collection

3.4.1 Interview

3.4.2 Questionnaire

3.5 Administering of instrument

3.6Method of Data Presentation and analysis

CHAPTER FOUR

4.0Data Presentation

4.1Presentation of Data

4.2Data Presentation and analysis of sec. operation

CHAPTER FIVE

5.0Summary of findings

5.1Conclusion

5.2Recommendation

References