Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Product in Nigeria. (A Case Study of Global Soap and Detergent Ilorin)

TABLE OF CONTENTS

1.0      CHAPTER ONE: BACKGROUND OF THE STUDY

1.1      Introduction

1.2      Statement of research problems

1.3      Aims and objectives of the study

1.4      Significant of study

1.5      Scope of the study

1.6      Limitations and constraints to the study

CHAPTER TWO: LITERATURE REVIEW

2.1      Review on past work on branding and packaging

2.2      What is packaging

2.3      Meaning of characteristics of product

2.4      Impact of branding and packaging on market activities

2.5      Importance of branding an packaging product as an instrument for product differentiation

2.6      How product differentiation helps branding and packaging of product.

CHAPTER THREE: RESEARCH METHODOLOGY

3.1      Research population and sample

3.2      Research approach

3.3      Data collective instruments

3.4      Administration of instruments

3.5      Method of data analysis

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1      Brief History of global soap and detergent industry (GSDI) Ilorin

4.2      Test of hypothesis

4.3      Analysis of result

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1      Summary of finding

5.2      Conclusion

5.3      Recommendations

References

CHAPTER ONE

1.1   INTRODUCTIONS

         The duties performed by a company include the building of a unique brand name that will eventually fit a product for easy identification.

         A product is anything tangible that can be offered to a market for attention, acquisition use or consumption that can satisfy a want or need.

         Product process tangible and tangible attributes which include packaging service product also posses many characteristics which include quality, features, styling, branding and packaging.

         Branding can be defined as a process of using a particular names, signs, trade marks, symbols by manufacturers or producers for easy identification of their products from that of competition while brand is that part which can be visualized e.g. coke, 7up, thermocool etc. for easy identification of product which can be consumer or industrial product, branding is used as a unique form for instance flahs detergent powder, vogue toilet soap and canon photo copying machine each of them contain a unique symbol and sign which aid in differentiating product in the market.