The discourse on music sustainability within ethnomusicological circles has largely focused
on the protection of the environment and the sustenance of both music traditions and their
material music cultures which are endangered. Thus, there is hardly any discourse on the
sustenance of the careers of the musicians whose work actively keeps these music traditions
alive; although there have been observations made about the difficulties associated with
sustaining a career in music. In Ghana, music making has largely been observed and
practiced as a community affair in many indigenous African societies. For that reason, the
profession has been historically perceived as one that cannot be taken on a full-time basis.
This notion appears to have spilled over to contemporary music making in the country and
therefore tensions often arise in relation to compensating musicians. Drawing on the case
of Okyeame Kwame, a hiplife musician in Ghana, this thesis examines the philosophies and
strategies that he has employed in the sustenance of his music career by first discussing him
within the broader framework of the Ghanaian music industry. Framed within the theoretical
notion of music sustainability and ecology, the thesis argues that music career sustainability
is a complex phenomenon that goes beyond talent to include business management skills.
From this perspective, musicians should see themselves as entrepreneurs whiles still
utilising their creative outputs.
Edu, F (2021). Career Sustainability in The Ghanaian Music Industry ;The Case of Okyeame Kwame. Afribary.com: Retrieved April 14, 2021, from https://afribary.com/works/career-sustainability-in-the-ghanaian-music-industry-the-case-of-okyeame-kwame
Frontiers, Edu. "Career Sustainability in The Ghanaian Music Industry ;The Case of Okyeame Kwame" Afribary.com. Afribary.com, 06 Apr. 2021, https://afribary.com/works/career-sustainability-in-the-ghanaian-music-industry-the-case-of-okyeame-kwame . Accessed 14 Apr. 2021.
Frontiers, Edu. "Career Sustainability in The Ghanaian Music Industry ;The Case of Okyeame Kwame". Afribary.com, Afribary.com, 06 Apr. 2021. Web. 14 Apr. 2021. < https://afribary.com/works/career-sustainability-in-the-ghanaian-music-industry-the-case-of-okyeame-kwame >.
Frontiers, Edu. "Career Sustainability in The Ghanaian Music Industry ;The Case of Okyeame Kwame" Afribary.com (2021). Accessed April 14, 2021. https://afribary.com/works/career-sustainability-in-the-ghanaian-music-industry-the-case-of-okyeame-kwame