Communication And Organizational Perfomance Case Study Of Nakapiripirit District Local Government.

ABSTRACT

The study "'Communication and organizational performance" was carried out in Nakapiripirit

District local government with specific aims of establishing the relationship between

communication and Organizational Performance. The objectives of the study were; to

examine the role of communication and employee performances; to investigate the barriers to

effective communication; to investigate the barriers to efficient Organization Performance;

and to determine the relationship between communication and Organization Performance.

Literature was reviewed on existing facts on the major variables to comprehend the study in

order to enrich the study findings. The study relied on a qualitative and quantitative research

design where questionnaires and interview guide were administered on a sample of 62

respondents of which all 62 responded. It was established that the forms of communication

included downward communication, upward communication, verbal communication,. The

roles of' communication were; increased financial performance, customer service, social

responsibility, employee stewardship, sale growth, revenue growth, employment growth,

improving efficiency and promoting spirit of oneness for employees and clients. However it

was noted that in trying to communicate, they encountered barriers for effective

communication which include language barrier; cultural barriers; individual barrier;

stereotyping; organization barriers; interpersonal barrier; attitudinal barrier and many others.

The study however, concluded that, for Nakapiripirit District local government to ensure

effective communication it required them to improve on the way it transmits information and

manage the barriers to effective communication in the organization. The study recommended

the following; Use a project management/social collaboration platform, Creating an online forum where employees can easily share information and respond , Providing employees (especially younger ones) with regular feedback , When emailing, leverage the subject line, Use video conferencing, improving the communication channels and Picking up the phone calls.