Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya

Abstract

The study sought to examine communication as a factor affecting effective strategy implementation in the banking industry in Kakamega County, Kenya. The study adopted a descriptive survey research design. This research limited itself to four selected commercial banks in Kakamega County covering a sample of 25 respondents drawn from 85 employees of Kenya commercial bank, Equity Bank, Co-operative bank and National bank. Stratified and simple random sampling techniques were used. The study relied on primary data which was obtained through a structured questionnaire. Data was analyzed using descriptive and inferential statistics. The result of this study reveals that a relationship exists between communication and strategy implementation in the banking industry in Kakamega County, Kenya. The study recommends that managers should communicate with employees regularly to enhance strategy implementation.

Subscribe to access this work and thousands more

Report

Subscribe & Access

Overall Rating

0

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

APA

Akoth</div>, < (2024). Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya. Afribary. Retrieved from https://afribary.com/works/communication-as-a-factor-affecting-effective-strategy-implementation-in-the-banking-industry-in-kakamega-county-kenya

MLA 8th

Akoth</div>, <div>Odero "Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya" Afribary. Afribary, 10 Jul. 2024, https://afribary.com/works/communication-as-a-factor-affecting-effective-strategy-implementation-in-the-banking-industry-in-kakamega-county-kenya. Accessed 16 Sep. 2024.

MLA7

Akoth</div>, <div>Odero . "Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya". Afribary, Afribary, 10 Jul. 2024. Web. 16 Sep. 2024. < https://afribary.com/works/communication-as-a-factor-affecting-effective-strategy-implementation-in-the-banking-industry-in-kakamega-county-kenya >.

Chicago

Akoth</div>, <div>Odero . "Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya" Afribary (2024). Accessed September 16, 2024. https://afribary.com/works/communication-as-a-factor-affecting-effective-strategy-implementation-in-the-banking-industry-in-kakamega-county-kenya

Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya

0

Document Details

Related Works