COMMUNICATION STYLES AND PERFORMANCE OF EMPLOYEES AT TAKORADI TECHNICAL UNIVERSITY, TAKORADI

ABSTRACT

Proficient communication has a positive effect on employees. Some previous

studies in the communication literature revealed that communication style is a

main driver of organizational, employees’ performance and satisfaction. The

study set out to investigate the relationship between communication styles and

employees’ performance. The main purpose of this study is to examine the

relationship between communication styles and employees’ performance. Thus,

using quantitative approach and descriptive study design, census sampling

technique in sampling 378 respondents of Takoradi Technical University,

questionnaires for data collection, multiple linear regressions to test hypotheses

and Statistical Package for Social Science (SPSS) version 16 for data input,

transformation and analysis. The study concluded that communication styles

significantly affect employees’ performance. Again it was concluded that

communication styles significantly affect employees’ commitment. It was

further concluded that communication styles significantly affect employees’

absenteeism. Lastly, it was also concluded that communication styles do not

have any significant influence on employees’ turnover. In view of this, the study

recommends that managers and leaders who are determined to achieve high

employees’ performance, increase employees’ commitment, reduce

absenteeism and avoid employees’ turnover should exhibit communication

styles with stronger prediction in the organisation and on situational demand.