Corporate Social Responsibility and Company Image in Selected Petroleum Companies in Uganda

ABSTRACT 

This topic of the study was Corporate Social Responsibility and the Company Image in selected petroleum companies in Uganda. The study concentrated at Tullow and Total oil companies. The objectives of the study were to examine the level of corporate social responsibility in terms of company image, to assess the level of company image in terms of corporate social responsibility and to determine the level of significant difference between Corporate Social Responsibility and Company Image. The study employed the descriptive survey design. It was both qualitative and quantitative in nature. The simple random was used to selected respondents from each selected sample from the category of respondents. The community members of Hoima and Bulisa district, the employees of Tullow and Total oil helped the researcher to collect the primary data. From the study findings and the interview discussions, the study found out that CSR and company image constructs shows that the level of Corporate Social Responsibility among respondents in Petroleum companies was Satisfactory in terms of bursaries and environmental conservation. Bursaries were Satisfactory than environment conservation construct of Corporate Social Responsibility. The study noted that the level of company image was rated as Fair. The study found out that there was a significant difference between Corporate Social Responsibility and company image in terms of corporate petroleum companies. The findings revealed that there was significant difference between Corporate Social Responsibility and company image. To enhance Corporate Social Responsibility of respondents, the petroleum companies should emphasize more on environmental conservation for proper waste management, water and environment conservation. The petroleum companies should check procurement processes which are marred by tendencies of corruption and tax evasion scandals.

TABLE OF CONTENTS

DECLARATION i

APPROVAL ii

DEDICATION iii

ACKNOWLEDGEMENT iv

ABSTRACT v

LIST OF TABLES vi

LIST OF FIGURES viii

ACRONYMS ix

TABLE OF CONTENTS x

CHAPTER ONE 1

THE PROBLEM AND ITS SCOPE 1

1.0 Introduction 

1.1.0 Background of the Study 1

1.1.1 Historical perspective 1

1.1 .2.Theoretical Perspective; 2

1.1.3. Conceptual perspective 3

1.1 .4.Contextual perspective 4

1.2 Statement of the problem 6

1.3 Objectives of the study 7

1.3.1 General Objective 7

1.3.2 Specific Objectives 7

1.4 Research Questions 8

1.5 Hypothesis 8

1.6 Scope of the study 8

1.6.1 Geographical Scope 8

1.6.2 Content Scope 8

1.6.3 Theoretical Scope 9

1.6.4 Time scope 10

1.7 Significance of the Study 10

1.8 Operational Definitions of Key Terms 11

Philanthropic corporate responsibility 12

1.9 Organization of the thesis 13

CHAPTER TWO 15

LITERATURE REVIEW 15

2.0 Introduction Error! Bookmai

2.1 Theoretical review 15

2.2 Conceptual review 19

2.3 Related Studies 22

2.4 Theoretical frame work 36

2.5 Environment Activities of CSR 39

2.6 Corporate Social Responsibility and the Environment. 41

2.7 The role of charity in CSR 46

2.8. Feedback of company image. 46

2.9 Research Gaps 46

CHAPTER THREE 48

METHODOLOGY 48

3.0 Introduction Error! Bookmai

3.1 Research Design 48

3.2. Research population 48

3.2.1 Sample size 48

3.3. Sampling procedure 49

3.4. Research instruments 50

3.4.1 Questionnaire 50

3.4.2 The interview 50

3.5. Source of data collection 50

3.5.1 Secondary source, 50

3.5.2 Primary source 50

3.6 Validity and reliability of the instrument 51

3.6.1 Validity of the instrument 51

3.6.1 Reliability 51

3.7 Content validity index 51

3.8. Data gathering procedures 51

3.8.1 Before the administration of the questionnaires 51

3.8.2 During the administration of the questionnaires 52

3.8.3 After the administration of the questionnaires 52

3.9 Data Analysis 53

3.10 Ethical considerations 54

3.11 Limitations of the Study 54

CHAPTER FOUR 56

DATA PRESENTATION, INTERPRETATION AND ANALYSIS 56

4.0: Introduction Error! Bookmai

4.1 Demographic characteristics of respondents 56

4.3 Objective two: Level of ccompany image of petroleum companies 62

4.4 Objective three: Significant difference between the study variables using t- test 66

4.5 Objective three: Significant relationship between the study variables using PLCC 68

4.6 Regression Analysis on the Strength of Relationship between Corporate Social Responsibility and Company Image 70

CHAPTER FIVE 72

DISCUSSION OF FINDINGS, CONCLUSION AND RECOMMENDATIONS 72

5.0 Introduction Error! Bookmai

5.1.1 Objective one: Level of Corporate Social Responsibility in terms of company image 72

5.1.3 .Obj ective two: Level of company image in terms of corporate social responsibility. 73

5.1 .4.Objective Three: significant difference between Corporate Social Responsibility and company image. 75

5.1.5. Objective Four: significant relationship between Corporate Social Responsibility and company image. 75

5.2 Conclusion 76

5.3 Recommendations 78

5.4 Areas for further studies 78

APPENDIX I 88

INFORMED CONSENT 88

APPENDIX 2 89

RESEARCH QUESTIONNAIRE 89

APPENDIX 3 96

INTERVIEW GUIDE 96