Corporate Social Responsibility Andthe Performanceof Commercial Banks In Kenya: A Case Of Equity Bank

Various attempts have been made with the aim of to exploring the significance of Corporate Social responsibility across numerous organizations throughout the world. However, there is limited literature that exists about the significant influence of corporate social responsibility on organization performance in Kenya. The goal of this study was to explore the influence of Social Corporate Responsibility on organization Performance. It specifically sought to establish the influence of philanthropic CSR activities benefits salient to CSR activities CSR contributions and financial-focused CSR on Equity Bank performance. This study was guided by three theories namely Triple Bottom Line Theory, the Stakeholder Theory as well as the Fiduciary Capitalism Theory. This study adopted a descriptive research design. with all the 238 management staff at Equity Bank being the target population and the Saunder, Lewis and Thornhill (2011) formula was used to select the 105 management staff from the different departments. In order to answer the research questions, the study incorporated merits of secondary data which formed a basis for comparison with findings. The study employed a Likert-style rating questionnaire, to get responses from the management staff. Test-retest method was used to evaluate reliability of the instruments while data was analyzed using descriptive and inferential statistics and presented in tables. The findings of the study were: philanthropic CSR (β=.375, t=5.968, p