E-COMMERCE PRODUCT DELIVERY STRATEGY FOR WAY WITH WORDS

Abstract Way with Words is a Ghanaian company that produces and sells authentic arts and crafts and home décor items. Established in 2006 and located in Tema, their products include wall decals, desk items, wall décor, greeting cards as well as embroideries. Way With Words is in the process of creating an online store where it can retail its products. However, it does not have an efficient delivery system to fulfil customer orders from their online store. Therefore, clients would still have to pick up products from their pick-up points, even when they order online. Qualitative research was conducted to understand the current state of Way With Words as a company, and the problems that it faces. These findings from this research shaped the basis for the delivery solution proposed in this project. The proposed solution is to combine a direct delivery model and a dropshipping model to fulfil customers’ online orders. Implementing this delivery strategy would enable Way With Word to easily fulfil customer orders in an effective and efficient manner.