EFFECT OF ENVIRONMENTAL SCANNING ON BUSINESS PERFORMANCE (A STUDY OF COCA-COLA COMPANY ENUGU DEPOT)

This research work looked into Effect of Environmental Scanning on Business Performance (The Study of Coca-Cola Company Enugu Depot). The major objectives of the study are to ascertain whether Coca-Cola Company engages in systematic environmental scanning, to identify the challenges associated with environmental scanning in the organization, to examine the benefits of environmental scanning in the organization and to ascertain whether the techniques used in scanning the organization are outdated. Data were collected through primary and secondary data sources. In carrying out the investigation through primary source, number of questionnaire were designed, while the secondary source included information from textbooks, journals and newspapers etc. the sample size which are 306 representing entire population of 1300 which was determined using Taro Yamene formula. The methods of statistical analysis included the use of tables, percentage analysis, while chi-square was used to test hypotheses formulated. The study led to major findings such as the techniques used in scanning the organization are outdated. The researcher recommends that the organizations should make use of current techniques in order to enhance the growth of the organization in Nigeria as a hole.

TABLE OF CONTENTS

Chapter one: Introduction

Chapter Two: Review of Related Literature

References 

Chapter Three: Research Design and Methodology

Chapter Four: Data Presentation and Analysis

Chapter Five: Summary of Findings, Conclusion and Recommendation

Bibliography

Appendix

Questionnaire