Factors influencing corporate social responsibility programmes among the commercial banks in kenya.

Abstract

The study investigated on factors influencing Corporate Social Responsibility programmes implementation in the commercial banks in Kenya. Currently there are 44 commercial banks in Kenya as per the Central Bank of Kenya 2011. From 2005 to date commercial banks are actively engaging themselves in the CSR Programmes. The findings of this study will be significant to the commercial bank management in the decision making to know whether they should continue investing in CSR or not. Other people who will benefit include the stakeholders, researchers and scholars. The study investigated the factors like: physical environmental effects like environmental conservation, stakeholder’s values, company’s policy guidelines and regulation, ethical practices and views of CSR in relation to profitability. These factors were independent variables which directly influence CSR as the dependent variable. The research used descriptive research design. The target population was from the 44 commercial banks and the respondent comprised of 18 commercial banks with 1 CSR manager and 1 CSR officer from each bank giving a total sample size of 36 respondents. The research made use of self- administered questionnaires as a tool of data collection. The researcher was expected to create awareness to various stakeholders of commercial banks on which factors influence CSR programmes implementation among the commercial banks in Kenya.