Communication Studies Research Papers/Topics

INTERPERSONAL COMMUNICATION AS A TOOL FOR IMPROVING THE UPTAKE OF VOLUNTARY MEDICAL MALE CIRCUMCISION FOR THE PREVENTION OF HIV/AIDS IN SIAYA COUNTY, KENYA

Abstract This study has explored interpersonal communication (IPC) as tool for improving the uptake of voluntary medical male circumcision in Siaya County, Kenya. It examined the specific IPC strategies employed in the voluntary medical male circumcision (VMMC) programme; assessed the level of IPC training and competence among the implementers; examined how specific demographic factors could impede effective interpersonal communication in the VMMC programme; and examined trends in IPC in hea...

SUSTAINABILITY OF FM RADIO STATIONS IN A COMPETITIVE ENVIRONMENT AMONG SELECTED FM RADIO STATIONS IN BUNGOMA COUNTY, KENYA

Abstract As a result of the liberalization policies in the early 1990s, the broadcast media in Kenya has grown exponentially. The number of radio stations has multiplied significantly bringing with it cut throat competition among licensed FM radio stations. These radio stations are grappling with challenges that threaten their survival. The study presents an assessment of the sustainability of FM radio stations in a competitive environment whose objectives include: to explain the resource de...

UTILIZATION OF SOCIAL MEDIA IN UNIVERSITY STUDENTS’ELECTIONS IN KENYA

Abstract Several studies have been carried out on the role of social media in political democratization where most of the mbased on national elections in different countries.However,little attention has been given to university students who are increasingly utilizing social media as a way of engaging politically with aspirants, thereby influencing their voting patterns.Therefore,the focus of this study was to assess the utilization of social media in university students elections in Kenya. S...

THE ROLE OF CLIMATE CHANGE COMMUNICATION ON THE ADOPTION OF CLIMATE-SMART AGRICULTURE BY SMALLHOLDER FARMERS IN NORTHERN REGION OF GHANA

Agriculture in Ghana is increasingly becoming vulnerable to climate change due to its dependence on rainfed. To tackle current food insecurity and climate change, the agricultural sector of Ghana must be transformed to become climate-smart. This requires reducing the vulnerability and enhancing the resilience of the sector to the changing climate. This involves the provision of access to and use of climate change information by smallholder farmers through climate change communication. The stu...

INFLUENCE OF KOOB-NE-GULIUK RADIO PROGRAMME ON LIVESTOCK FARMING IN THE BAWKU WEST DISTRICT OF GHANA

The use of radio programmes in agricultural extension became the best strategy employed to improve access to livestock farming information. This research work was to unveil and demonstrate the level of contributions of the Koob-Ne-Guliuk Radio Programme as an effective tool in enhancing technology adoption in livestock farming and to unearth the factors that affect livestock farmers' access to and adoption of agricultural information in the Bawku West District. The study used a mixed research...

Smart Phone Use for Learning: A Study On University of Ghana Students

ABSTRACT This study was designed to find out the use of smartphones for learning among students at the University of Ghana. The main objectives pursued by this study were to investigate the adoption factors most relevant in student use of a smartphone as a learning tool, and also to investigate the role of educators (lecturers) in students’ resolution to learning via smartphones, as well as investigate factors that inhibit the use of smartphones as a learning tool. In accomplishing the obj...

News Determinants in Commercial and Public Radio Stations: A Study of Joy F.M and Uniiq F.M.

ABSTRACT “What is news?” How do journalists as producers and purveyors of news determine what news is? This study sought answers to these age-old questions by examining newsroom practices in a commercial and public radio station in Ghana, which is, Joy FM and Uniiq FM respectively. Underpinned by the theories of gate keeping, ownership and news values, the study sought to interrogate the continuing relevance of traditional hegemonic views about news determinants. This study argued that t...

An Investigation Into Some Of The Factors Which Influence Students’ Performance In Mathematics In Public Secondary Schools In Embu West District, Embu County, Kenya

The research addressed the factors that could influence performance in Mathematics in public secondary schools in Embu West District. It aimed at determining the teacher, student and school-related factors that influence performance in mathematics in the district. The study adopted descriptive research design. The target population was mathematics teachers and Form Three students. Stratified sampling technique was used to select fourteen (14) public secondary schools: 4 for boys, 4 for g...

The Growth Of Personal Branding In Ghana: Motivations And Practices

ABSTRACT Personal branding is gradually gaining attention in Ghana as various business executives, job seekers, celebrities and politicians apply the concept to their career and political lives. The knowledge of this concept is, however, heavily informed by self-help materials written and produced by non-academic writers and so-called experts on the topic. Empirical studies in this area of branding are lacking. This study uses interview data from people in the management teams of five famous...

Optimization of 4G by Advanced Carrier Aggregation Strategies

Abstract In long term evolution-advanced (LTE-A) networks, the carrier aggregation technique is incorporated for user equipment’s to simultaneously aggregate multiple component carriers (CCs) for achieving higher transmission rate. By combining five component carriers, each of 20 MHz, we can extend the bandwidth to 100 MHz and hence also can achieve high data rates of the order of 1Gbps. Many research works for LTE-A systems with carrier aggregation configuration is carried out in th...

A Study Of Gender Imbalance In Public Relations Training At Daystar University

ABSTRACT Public relation (PR) is a field dominated by females in both the industry and academic programs. Whilst scholars have expressed concerns on the implications of the gender imbalance on the industry, there is still inadequacy of literature on the reasons responsible for the occurrence especially the causes for the low number of male students in the PR training. Based on the reviewed literature for this research, most of the existing studies on gender in PR have greatly focused on ...

An Actor-Network Analysis Of The Use Of The World Wide Web In A Kenyan Newsroom’s Journalistic Practice: A Case Of Capital FM

ABSTRACT The incorporation of digital technologies in for-profit newsrooms has led to disruptions in journalism hierarchies, business models, norms, and practices across the world. In African newsrooms, these disruptions have received a paucity of scholarly attention, and even those have tended towards policy and regulatory matters, or normative analyses founded on the Western liberal democratic model. This study interrogated the incorporation of the web in Kenyan journalistic practice by fol...

A Correlation Study On The Relationship Between Media Coverage And The Corporate Reputation Of National Social Security Fund (NSSF)

ABSTRACT The relationship between media coverage and corporate reputation is an essential phenomenon given its influence on perceptions among madiences. For instance, customers affiliate themselves with organizations with good reputations and regularly patronize their products and/or services. Past studies also indicate that the measure of organizational success is based on the attitudes and opinions of the public arising from media coverage of an organization's attributes. The purpose of thi...

The Role Of Information And Communication Technologies In Peacebuilding In Mount Elgon Region, Kenya

There are efforts all over the world aimed at rebuilding societies torn apart by conflicts. Consequently, state and non-state actors play an active role in the peacebuilding efforts. Information Communication Technologies (ICTs) are emerging as new approaches to these peacebuilding efforts since they encourage participatory approach to peacebuilding. This study was designed to assess the role of ICTs in peacebuilding in Mt. Elgon region, following the aftermath of the 2006-2008 intra-ethnic c...

Influence Of Selected Socio-cultural Factors On Gender Participation In Management Of Water Projects In Njoro Sub-county, Nakuru Kenya

Gender participation is integral for sustainable management of natural resources. Kenya as a country has made great efforts to entrench gender equity policies in public management positions, but there have been challenges derailing operationalization of the gender policies. When water management enter public domain women are usually under-represented in decision-making positions. Despite the role played by women in water resource management and the efforts that the government has made in...


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