ABSTRACT The study sought to investigate the discourse that characterizes herbal medicine advertisements on radio. The study focused on the persuasion techniques, language style, tone and style of presentation associated with herbal medicine radio commercials. Three herbal ads on Peace FM were selected as the units of analysis. The products that were studied are New Kingdom Ginseng Power Capsules, Sibor Tonic and News Angel Natural Capsules. The study was anchored on the conceptual models of ...
ABSTRACT Flooding is undoubtedly one of the global natural disasters with the most debilitating effects on both humans and other living things alike. It is the leading and most frequent cause of natural disaster fatalities worldwide. It has become such a global concern that both developed and developing countries give maximum attention to it in finding ways of minimizing, if not preventing, its effects. The objective of this study is not to describe the impact of flood events on human populat...
Abstract This study examined the internal communication strategies and channels used by Electricity Company of Ghana Limited (ECG) in its preparations towards crises. It also studied ECG’s employees’ perceptions of those channels used in communicating crisis-related information to them. An in-depth interview was conducted with the ECG Public Relations Manager and results of the responses were analyzed using Morgan’s ethnography summary. In addition, a survey was conducted on 100 employe...
ABSTRACT This research studied the communication patterns of students from different parts of the world, residing at the University of Ghana International Students’ Hostel. Five focus group discussions were conducted on a total of 35 American, European, Francophone African, Nigerian and Ghanaian Students at the International Students’ Hostel. The Intercultural Communication Model posits that one’s culture influences his or her communication pattern. The differences in communication patt...
ABSTRACT The study is an analysis of the content of political party television advertisements preceding the 2012 general elections. The study, among others, aimed to find out which of the two major political parties, the ruling NDC and the opposition NPP, relied on negative advertising to achieve their aims. It also sought to find out which issues the two parties focused on. The study was anchored in the functional theory of political campaign discourse. A content analysis of seventy-one te...
ABSTRACT Research evidence suggests that developed countries, particularly the US, are imperialistic when it comes to cultural products. This has been attributed to the fact that foreign television programmes, from information rich countries, flood the schedules of local television stations of information poor countries. This phenomenon is referred to as cultural imperialism. The main objective of this study was to ascertain whether the claim that there is Western dominance of media content...
ABSTRACT The main purpose of this study is to determine how Ghanaian newspapers, especially the most widely circulated state-owned Daily Graphic and privately owned Daily Guide portrayed the Fulani ethnic minority in their reportage. The study used a quantitative content analysis approach in the gathering and collection of data. The census technique was used to sample 858 issues of the two dailies from 2013 to 2015. Eight categories were coded and analysed. The framing theory was adopted as ...