ABSTRACT Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, with some even being at risk of being counterproductive. Marketers are always looking for effective communication media and ways of making their marketing strategies effective. This study analyses the impact of baby diaper television advertising on consumer purchasin...
Abstract This research was primarily designed as survey to find out what motivations informed listeners' patronage of selected FM radio stations within the Koforidua municipality. The quantitative and qualitative approaches were used in this study, which was conducted from March 11 to 20, 2004. Five (5) suburbs, within the Koforidua Municipality, namely, Betom, Srodae, Adweso Estates, Old Estates and Effiduase, were purposively selected. A structured questionnaire, consisting of 26 closed-en...
ABSTRACT The aim of this study was to research into how rural communities in Ghana are covered and represented by a Public broadcasting television station, Ghana Television (GTV). The study also sought to establish whether there exist a fair balance between the volume of news coverage given to elitist/urban news as opposed to news of, and about, rural communities in the year 2004. The researcher mainly used content analysis as the method of data collection and systematic random sampling was ...
Abstract The purpose of this study was to explore challenges faced by teachers in integrating Information and Communication Technology in the teaching of reading and writing in two rural and four urban primary schools in Namibia. Twenty-six English teachers teaching from grades 1 to grade 7 participated in the study. The main aim of the study was to investigate challenges faced by teachers when integrating ICT into their lessons. Lessons were observed and notes were taken. In addition, semi-...
Music is a powerful means of communication. It serves many expressive purposes and has been used for political communication in post-independence Nigeria. This communication has overtime operated in formal and non-formal settings in many countries. Its use during elections in different parts of the world is remarkable and more recently during the Republican and Democratic National Conventions in July, 2016. Generally, music is known for “its capacity to appeal to the intellect and to the em...
ABSTRACT The aim of this study was to determine Sunyani residents' perceptions of Sky FM and Radio BAR news bulletins. Specifically, it was to determine which of the radio stations' news bulletins listeners perceived as more credible. The measures of credibility used were objectivity, fairness and balance. The study also sought to find out whether factors such as style of news presentation, importance of news and a listener's gender influenced credibility and preference of the news bulletins ...
ABSTRACT This research examined how much knowledge formal sector contributors of social security in the Akuapem-North Municipality have on their contributions and benefits and their agency in seeking such information. Underpinned by the knowledge gap hypothesis and Wilson’s 1996 model of information seeking behaviour, the study also sought to test if socio-demographic variables such as gender, income and age affected contributors’ level of knowledge of social security issues. Also, it exa...
ABSTRACT For emergent economies such as Ghana and much of Africa, development has become not just a central foundation but also the realpolitik of democratic governance; to the extent that scholars have described the development as a ‘civil religion’ and a ‘battle cry’ of nations. In the context of the global development trajectory, energy plays a pivotal role because of its ability to affect other sectors of human and economic progress; as illustrated by its acknowledgement in the S...
ABSTRACT This study is a quantitative content analysis of the coverage of Nana Konadu Agyeman Rawlings when she contested the then sitting president, Professor John Evans Atta Mills in 2011, for the right to lead the NDC party in the 2012 elections. Using the framing theory and liberal feminists theory as the theoretical framework, the study investigated how four newspapers — the Daily Graphic, the Daily Guide, the Ghanaian Times and the Chronicle— covered Nana Konadu Agyeman Rawlings a...
ABSTRACT Since the liberalisation of the airwaves in Ghana in the 1990s, most of the news was broadcast in English language. Currently, local language radio has gained popularity among Ghanaian audiences and has become the most preferred source of news and information. However, there have been several complaints that local language news is a deviation from the norm and is different from English language news. This study explored the similarities and differences in the news routines of the new...
ABSTRACT This study adopts a mixed method approach to interrogate how social media is being used by individuals, both experts and non-experts in the promotion of diet and exercise. Using the social cognitive theory and the uses and gratifications theory as the theoretical framework, the study investigated how Ghanaians are using the Facebook and Instagram applications in their exercise and diet promotion behaviours. The objective of the study was to find out why people join these virtual comm...
ABSTRACT This study examined how social media is used as a tool for social activism by the Occupy Flagstaff House Movement. Underpinned by the theories of technological determinism and the social network theory, the researcher interviewed three members of the leadership of Occupy Flagstaff House Movement and conducted a quantitative content analysis of the messages sent out by the movement on the social media platforms, Facebook and Twitter. The study established that the primary reasons wh...
Abstract This project examines and evaluates the campus-wide networks of five selected universities and two research institutions in Ghana. The nationwide backbone that would be needed to run these networks is also covered. Three of such backbones are identified as VRA Integrated fiber-optic backbone, New National backbone and Ghana Telecom country-wide networks. The Dwivedi and Wagner traffic model provides estimates of traffic demands based on published data on Ghana and selected education...
ABSTRACT This dissertation assessed public relations practice in Ghanaian football clubs by studying four Premier League clubs in Ghana namely; Kumasi Asante Kotoko FC, Obuasi Ashantigold FC, Accra Hearts of Oak FC and Wa All Stars FC. Underpinned by the systems and relationship management theories, the study interviewed heads of administration and public relations officers of the four clubs, leadership of supporters of the four clubs, and some media organizations. Through a qualitative metho...
ABSTRACT The contents of television programmes have different meanings for teenagers. In order to obtain an understanding of the meanings of such content for teenagers within the Madina municipality, this study examined why teenagers watched television serials, what lessons they learnt and whether they equated situations in the serials with their own real lives. The study employed a quantitative research design that surveyed 120 teenagers selected from the following areas of the Madina Munici...