ABSTRACT This research set out to explore the role played by The Sunday Mail and The Patriot in the framing of the Liberation war chronicles from 2015 to 2016 respectively. The main argument of this research is that the two newspapers partially represent all political parties in their reportage of the Liberation war chronicles due to political obligation to the ruling party ZANU-PF. The study assessed the effects of ownership, control and funding mechanism of The Sunday Mail and The Patriot o...
ABSTRACT The study set out to establish the social-semiotic engagement of oppositional social movements with online newspapers with specific focus on The Herald Online and #This Flag in the period between Aril 2016 and June 2017. While a lot of work has been done around online media globally and in Africa and Zimbabwe in particular a gap still exists in how mainstream media, particularly The Herald newsier has used digital media in its engagement with opposition political forces, particularly...
Abstract The study investigates survival strategies of Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape. The study is situated in a conceptual framework that looks into revenue models such as the dual-product marketplace and advertising revenue model. It makes use of the qualitative paradigm with a focus on case study. In-depth interviews were used as methods of data collection. The online media organisations like the traditional media organisations depend on revenue models ...
Abstract The study interrogates the framing of the Zimbabwe Defence Forces (ZDF)’s November/December 2017 Operation Restore Legacy in The Herald and Daily News. It seeks to explore the frames the two newspapers used and why they used them. The study is informed by framing theory but gathers data through archival research. The study established that two newspapers under study realised contrasting frames on the nature of the operation restore legacy, with Daily News saying it was a coup and T...
Abstract The study explores the role of The Herald and NewsDay in the representation of Grace Mugabe’s political career as a gender construct. Globally although there have been conventions, constitutional amendments and numerous advocacy movements channelled towards equal representation of both genders in social, political and economic spheres, the gap between the genders continues to exist. Although strides have made in facilitating equality on issues to do with domestic abuse, education a...
Abstract This research is about media experience and contemporary Public Relations (PR) practice. It entails how media experience preferably as a journalist aids to the works of a PR practitioner. In the practice of contemporary PR there are skills that are therefore expected to package an ideal PR practitioner of today, this study then comes in to unveil them. There have been current developments in the practice of PR due to the advent of technology thus one has to keep abreast on the expect...
ABSTRACT This study explores the experiences of white females in Rhodesia during the liberation war. For this purpose, ParticiaChater’sCrossing the Boundary Fence (1991), Sylvia Bond Smith’s Ginette (1980) and Nancy Partridge’s To Breathe and Wait (1986) have been selected as they fit in well in the context of experiences faced by white women during the liberation war. The feminist literary approach is used as it examines the experiences of white females in the context of the Zimbabwean...
ABSTRACT The Zimbabwean society as always been homophobic and homohysteric in nature since the late nineties with the largely publicised homophobic utterances by the former president Mugabe influencing media discourse in the post-independence era. However, studies examining queer sexual identities and digital media platforms in contemporary times are scarce. Guided by the queer theory, this study qualitatively examines how Gays and Lesbians of Zimbabwe Facebook page and Unheard voices blog ar...
ABSTRACT This study aims to evaluate the extent to which civil society communicative platforms can be regarded as public sphere. This study seeks to establish how civil society communicative spaces, particularly public meetings, have been used to create a public sphere in the Habermasian sense. In other words, the study sought to establish the kind of public sphere that is consummated when citizens meet and engage on issues that affect them at public meetings. The research used Bulawayo Agend...
ABSTRACT this study examined zimbabwean sdolescent belief on perceived predictive and protectve factor for substance
ABSTRACT The contribution of communication in the fight of HIV/AIDS and teenage pregnancies has become an important phenomenon in the health of adolescents and young people in Ghana. With a sample of 200 students from Labone High School, this study sought to investigate the x sexual and reproductive health (SRH) information seeking behaviour among students. Labone Senior High School is a mixed gender school where there is a proportional representation of students from a varied socio-economic ...
ABSTRACT This study is a critical analysis of Nigeria's Mass Communication Policy . It examines why, two decades after it was enunciated, not much has been achieved in terms of advancing the frontiers of mass communication in the country to meet the basic minimum standard of the United Nation's Educational, Scientific and Cultural Organisation (UNESCO) to which Nigeria belongs. The study seeks to prove that there were some conceptual errors in the formulation of the policy, which, ab initio,...
ABSTRACT This study is primarily conducted out of the conviction that Nigeria's role in international information gathering and dissemination has left much to be desired. The propelling aim of this study, therefore, is to critically examine the various factors bedeviliing Nigeria's effective performance in the international information system. Secondly, the study attempts to map out appropriate implementable strategies that would enhance Nigeria's role in the international information system...
ABSTRACT Business corporations worldwide have been encouraged to behave ethically towards the community, environment and society in which they operate. This ethical behaviour is referred to as corporate social responsibility (CSR). Sethi (1975), indicates that CSR points toward bringing corporate behaviour up to a stance similar to existing societal norms, values, and expectations of performance. The responsibility implied on these business corporations brings to bear on their operations som...