ABSTRACTThis study investigated how state institutions in Ghana communicate with their publics, using the Commission on Human Rights and Administrative Justice (CHRAJ )as a reference point. In a survey, the researcher sampled 150 respondents, comprising 100 respondents from the Ministries, Departments, and Agencies, with the other 50 made up of persons who had filed complaints with the Commission at its head office in Accra. Underpinned by the media richness and systems theories, the study re...
ABSTRACT The increased use of social media in the corporate world has led public relations practitioners as well as academics to seek to understand how to better use them to communicate. Many studies have explored how social media is used by practitioners in other industries in the corporate domain but few have focused on the telecom industry. This study explores how telecommunications network operators in Ghana make use of social media as a public relations tool. Through a content analysis o...
ABSTRACT The purpose of this study was to establish the role of communication in eliciting participation from residents in local governance using the Tema Metropolitan and Adentan Municipal Assemblies as case studies. The study sought to find out the current communication relationship between citizens and their local authorities and to establish the participation level of citizens in these assemblies. This study was also to determine how local authorities can best communicate with citizens...
ABSTRACT Communication is vital for the success of all human institutions and the Agona East District Assembly is no exception. This study set out to determine the communication strategies used by the Agona East District Assembly in its daily interactions with its numerous clients and publics. Particular attention was given to communication channels and methods the Assembly used in interacting with community members. The study was guided by two communication theories- two-step flow communica...
ABSTRACT The ability to identify, understand and interpret non-verbal cues makes communication among people high quality and successful. In this study, special attention is paid to nonverbal communication in the classroom, with emphasis on the non-verbal behaviour of teachers. The main purpose of the present study was to examine the role of nonverbal communication in preschool classroom interactions with a view to looking at how the adult can develop positive ways of responding to and using n...
ABSTRACT This case study examined Corporate Social Responsibility practices of in two hotels in Ghana: Windy Lodge Hotel and Coconut Grove Beach Resort Hotel. The study particularly examined the hotels’ motivation for adopting and implementing CSR and how those CSR initiatives are used to achieve sustainability in tourism. The study was underpinned by the legitimacy theory and the triple bottom line approach. Data were gathered through focus group discussion, interviews and document analysi...
ABSTRACT The study examines organisational assimilation and employee socialisation of the University of Mines and Technology, Tarkwa. The case study particularly draws on Jablin’s organisational assimilation theory. Data for the study were collected through indepth face-to-face interviews. Six participants were selected for this study made up of two (2) senior members, two (2) senior staff and two (2) junior staff. The findings of the study indicate that participants went through assimilati...
ABSTRACT This study examined the sexual harassment policies of two higher educational institutions in Ghana and investigated how the sexual harassment policy documents have contributed to the understanding of the concept of sexual harassment of male lecturers in the two higher educational institutions namely University of Education, Winneba and University of Ghana, Legon. The study also investigated the reasons why the male gender is often alleged as the perceived perpetrator in instances of ...
ABSTRACT This study examines how vehicle owners and drivers in and around Tarkwa in the Western Region of Ghana use their vehicle inscriptions to construct their identity. With interview and observation, data was collected from twenty inscriptions and analysed. Hecht et al’s communication theory of identity and Adamo Semiotics formed the theoretical framework of the study. Meanings of the inscriptions were also solicited from their authors through interviews. The study discovered that there...
ABSTRACT This study examined the telenovelas that interest women and the cultivation of these interests among female audience in BBC, a suburb of community 2 in the Tema Municipality. Also, the study examined the characters that women identify with in telenovelas and finally, examined why women identify themselves with these characters in telenovelas. Purposive sampling strategy was applied to sample 20 female audience of telenovela viewing for data collection. With the use of questionnaires,...
ABSTRACT This study examined the telenovelas that interest women and the cultivation of these interests among female audience in BBC, a suburb of community 2 in the Tema Municipality. Also, the study examined the characters that women identify with in telenovelas and finally, examined why women identify themselves with these characters in telenovelas. Purposive sampling strategy was applied to sample 20 female audience of telenovela viewing for data collection. With the use of questionnaires...
ABSTRACT This research was initiated to be an information source for the researcher to appreciate the state of CSR initiatives in Ghana as are portrayed in the Ghanaian newspapers with particular reliance on the Daily Graphic. The objectives of the study included examining the coverage given CSR initiatives and the types of CSR initiatives that are reported on in the Daily Graphic as well as identifying the dominant frames through which the CSR initiatives are narrated. Designed as a qualitat...
ABSTRACT This study examined the drivers of the choices of Corporate Social Responsibility (CSR) activities by media institutions in the Ghana. It also investigated the nature and processes of CSR engagement by these institutions. Carroll (1991)’s CSR pyramid model and the systems theory provided conceptual logic, methodological insight and scholarly critique for the study. A qualitative approach, entailing in-depth interviews with managers of CSR departments in seven media institutions, wa...
ABSTRACT With the growth of entertainment education serial dramas worldwide and the general evaluation research on their impacts on the audience, this study toed a different line by looking at the rationale behind the production, its contents and how the contents promote social change. Social change has received minimal consideration in edutainment research here in Ghana. By finding out how YOLO, an edutainment programme promotes social change through edutainment, interviewing the producer of...
ABSTRACT The study examined the use of visual aesthetic and aural techniques as used in television (TV) political campaign ads during Ghana’s 2016 presidential elections. The study employed the framing and priming theories. A content analysis of the TV ads revealed the use of camera and its movements, close-up shots, bird-eye shots, special effects, picture distortion, sound, vocal delivery, pacing, colour, voice delivery in congruency, music and graphics as the components that were used in...