ABSTRACT The prevalence rate of female circumcision among the Abagusii community is over 96% whereby the rural areas of Kisii County are largely affected. These statistics are recorded after the use of mainstream media in campaigns against female circumcision in the region spearheaded by both government and non-governmental organizations. Contrary, Oral media, which represent the culture and tradition of people in a community, is perceived as the most effective form of media in the rural area...
Abstract This dissertation seeks to explore, understand and critique the role played by the daily news and The Herald in their representation of factional and succession battles in ZANU PF. The period covered is prior and post the December 2014 ZANU PF elective congress. It is for the first time the factional battles in ZANU PF have been fought in the media. The study is qualitative in nature and it uses the Archival research method in the collection of data. Through content analysis and Crit...
Table of contents Acknowledgements v Declaration vi Dedication vii List of Acronyms viii List of Tables ix List of Figures x Chapter 1 Introduction 1 1.1 Introduction 2 1.2 Understanding Political Participation and Digital Media: A Global North Perspective 3 1.3 The Global South: Young People, Politics, and Digital Media 4 1.4 Why Study Young People’s Mobile Political Participation? 5 1.5 African Perspectives on Political Participation and Digital Citizenship 7 1.6 Research Questions 9 1.7 ...
Abstract This study investigated the preservation and accessibility of audio-visual records in television broadcasting companies in Tanzania. Specifically, it set out to determine how audio-visual records are preserved in television broadcasting companies; to establish how audio-visual records in television broadcasting companies in Tanzania are accessed and to examine challenges to effective preservation and accessing of audiovisual records in television broadcasting companies in Tanzania. T...
Abstract Studies in mobile telephony have shown their relevance for Africandevelopment but little is known about the usage patterns andconsumption motivations of different groups in Nigeria. The study examinedthe phenomenon among University staff and students in Ota, with a view to describing the consumption motivations and patterns of mobile phone use. Survey, focus group discussions (FGDs) and in-depth interviews (IDIs)were used to generate data that explained the study problem. While the q...
Abstract Media studies has recently witnessed an upsurge in theoretical and empirical work that investigates the moral-ethical implications of the mediation of suffering. The research focus has largely been limited to representations of distant suffering by global media to audiences in the Global North. Contrary to the above, this work focuses on the mediation of suffering by media in the Global South. This study is underpinned by the understanding that suffering is also a proximal (local) ph...
ABSTRACT This thesis is about Community Audio Towers (CATs). CATs are small media platforms that use horn speakers hoisted on a long dry pole, an amplifier and a microphone to communicate daily village events. This study shows that individuals depend more on CATs than other available mainstream channels. The thesis interrogates the level of individual (i.e. villager) dependency on CATs in Ugandan rural and semi-urban communities alongside the other three available platforms in Uganda: radio,...
ABSTRACT It is the general view that homosexuality is an issue that both society and the media find controversial. In Uganda, press reports mostly echo the negative attitudes towards homosexuality as demonstrated by the studies about the 2009 anti-homosexuality bill. This thesis addressed itself to the framing of homosexuality in the two Ugandan newspapers of New Vision and Daily Monitor during the period 2007-2011. The purpose of the thesis was to investigate the frames that the two media h...
ABSTRACT This is a quantitative study using the survey method to gauge the effects idealized images in advertising have on respondents’ body image. Using the Social Comparison Theory as theoretical background, this study looked into whether individuals were affected by the idealized images employed in advertising. The objective of the study was to explore if Ghanaians suffer body image issues after being exposed to idealized images in advertisements as indicated in literature from other cou...
ABSTRACT This study examined framing of same-sex relationships by the Daily Graphic and the Daily Guide newspapers from January 1, 2011 to December 31, 2015. The factors that influenced coverage and framing of the practice were also investigated in order to provide a holistic and comprehensive picture of local media construction of the practice. Underpinned by framing theory, a mixed methods approach of content analysis and in-depth interviews was used in data collection and analysis. A total...
ABSTRACT This study was a quantitative content analysis of the reportage of HIV/AIDS issues by the Daily Graphic and the Daily Guide from 2000 to 2015. Using the theories of framing and issue-attention cycle, this study was to determine the pattern of coverage and frames of HIV/AIDS stories and the sources used in such news stories. Also, how specific-issue frames relating to HIV/AIDS changed with time and the differences apparent in the way the two newspapers covered HIV/AIDS issues were exa...
ABSTRACT This study was undertaken to examine the factors that influenced the dissemination and adoption of soil fertility management (SFM) strategies to farmers in rural areas. It further assessed the communication channels that were deployed to spread information on SFM. This study was conducted in two separate districts – Kwaebibirem in the Eastern Region and Ada West in the Greater Accra Region – to compare findings from two different climatic zones. The diffusion of innovation and th...
ABSTRACT This study investigated the perspectives of community members on two womenempowerment programmes on Radio Peace. The study used the qualitative method approach. A purposive sampling technique was used to sample twenty-five respondents in total. Through key-informant interviews, focus group discussions and anchored on participatory communication and the game theory of participation, the study revealed that the women-empowerment programmes are centered on community participation, just ...
ABSTRACT The study examined the dominant frames used to portray dancehall artistes and the rationale for such frames on blogs. This research, through the lens of framing and agenda setting theory, and anchored on a case study design interrogates articles from three purposively selected blogs on two purposively selected dancehall artistes. Findings from the study showed that the selected artistes had been presented in the frames of inspirational, prim, prominence, dissociation, prolific, chari...
The Nigerian home video industry which formally began in 1992 with the production of Kenneth Nnebue's Living in Bondage has become very vibrant, producing hundreds of films per annum. The films are very popular with audiences and dominate television screens on the African continent and in the African Diaspora in Europe and America. The industry employs a large number of Nigerians as actors, scriptwriters, directors, camera men and costumiers while many others are involved with distribut...