This study's goal is to examine how social media could affect mainstream journalism methods, with a particular focus on Amhara TV Newsroom Department. The study looked at how frequently journalists use social media in the course of their work and how social media is altering journalists gather information and report their daily news and what the prospects and difficulties are for journalists exercising in the social media era. For the study, mixed research methods were used, with a survey que...
ABSTRACT Film is both an art and a business. This study was interested in both sides of the art form. The study had three objectives; to identify the creative strategies employed in the selected dramas, to investigate audience responsiveness and perception of the creative strategies and to interrogate possible ways of intersection between creativity and marketing of TV Dramas. The study was based on the prism of Social Marketing Theory as well as Formalist Film Theory. The two drama programs...
ABSTRACT There are many factors that influence people to watch movies. Three factors were identified for this research. The factors are movie trailers, movie reviews/ratings and movie casts. The goal was to find out if and how these factors influence the American University of Nigeria (AUN) undergraduate students to watch movies. In order to do this, a convenience and purposive sampling size of 125 students was used. Online surveys were used to collect data. The results showed that the movie...
Abstract Purpose: The purpose of the study was to determine whether gaps exist in the Kenyan journalism training thatare now filled by other professionals. Materials and methods: The three study sites were local FM radio stations - Radio Citizen, Radio Jambo, and Radio Maisha. Using a 2014 Media Council of Kenya study of radio talk shows in Kenya as a background,the thesis placed more emphasis on the radio presenters and their content. The study applied Social Responsibility Theory which posi...
ABSTRACT This research involved explaining how the use of Facebook has affected the face-to-face communication. The goal was to ascertain if it influences it negatively or positively. This will be achieved through inquiring of information from students. It is no doubt that the social media has been a key communication platform for most youths and there has been worry that it is greatly affecting their face-to-face communication skills. This research highlights the dangers posed by excessive u...
Abstract This article explores the distinctively heuristic approach to Nollywood video-films used by a Bukusu-speaking audience community in Chwele Market, Western Kenya. As this audience views video-films on witchcraft in particular – which tend to be very popular – the reception process becomes remarkably dialogic. The process illuminates the audience’s adaptation of the video-films into their sociocultural world. Most important is that this audience seems to not only relish, but spea...
Abstract: Modern technological advancements have led to great innovations in language use in multimodal discourses. Innovation is one way of transforming the resources of an enterprise through the creativity of people into new resources and wealth. Language in television advertisements uses verbal and visual modes of signification to craft their discourses and it is a rich site from which to observe the creative application of multimodality. This poses challenges to viewers because in multimo...
ABSTRACT The purpose of this study is to explore the roles horizontal communication in enhancing customer satisfaction in organizations in the context of Maasai Mara university. Literature regarding organizational communication and job satisfaction was reviewed and the theory of customer service applied as the main guidance of the research. The study utilized the statistical method to analyze the data collected from questionnaires. A total of 26 employees working in Maasai Mara university par...
ABSTRACT Communication is the engine that drives all the social systems we know of.Without proper communication,systems may crumble.The study focuses on how credibility of information can be affected by use of social media.The type of communication in our study is top-down communication.Social media is a new phenomenon in the country and there has not been effective training of how to handle it as a tool.In organizations,improper use of social media will cause an effect to credibility on the ...
ABSTRACT Political interviews have been used as genres for dissemination of political information. The way they are presented is a subject of concern as they are thought to be causing division among the Kenyan audience along political party and hence ethnic lines. The purpose of this study is to look at the discursive practices in political news interviews and the interpretation they are given by the audience that may lead to ethnic polarization. The main objective of this study was to analyz...
ABSTRACT Public relations (PR) in Kenya is a significant discipline and a growing industry. However, it still faces many challenges with one of the major challenges is the misconception of PR in the country. Seemingly, many people still confuse public relations for marketing or advertising. Further, firms are yet to fully understand the benefits of PR in their strategic management particularly when employed to their daily operations. Unilever (K) Ltd faced allegations of sexual harassment and...
ABSTRACT Communication is the key ingredient for establishing and maintaining relationships between two or more parties. In order to find ways that will lead to healthy relationships in different fields and professions, communication has been one of the many fields that have been researched on severally. Due to the diversity of communication and the different media through which information is passed, most researchers have not been able to exactly customize these topics to fit some situation...
ABSTRACT This study evaluated performance of moderators and perceptions of viewers on coverage of issues in 2013 presidential debate in Kenya. A consortium of major media houses in Kenya organized the 2013 televised presidential debate as an avenue for evaluation of presidential candidates by the voters to enable them have a deeper understanding of each political contestant‟s knowledge on various issues and characters hence making a meaningful decision in March 4, 2013 general election. How...
ABSTRACT This study focused on the performance of the Nation Newspaper in its coverage of the August 8th 2017 presidential elections. It could be that the framing of the presidential candidates could have influenced voting patterns. There may be a possibility that the electorate expressed dissatisfaction with the presidential election results due to lack of proper knowledge about the process. Several studies on media coverage of elections have been done in the past but they have not expressly...
ABSTRACT Rural women in Kenya account for 34.2% of the total population and play a significant role as family caretakers, and the driving force behind health information seeking in the family. However, obstacles such as poverty and illiteracy, have deprived the rural women access to information. This study sought to analyse the role of four community-based radio stations (West FM, Radio Mambo, Mulembe FM and Sulwe FM) in disseminating health care information to the rural women in Kakamega Cou...