Research Papers/Topics in Graphics Arts And Design

THE ROLE OF GRAPHICS IN THE MARKETING OF NEWLY INTRODUCED PRODUCTS IN CALABAR

ABSTRACTThis research was set to identify the role of graphics in marketing newly introduced products in Calabar and how packaging design can be used to achieve successful marketing. The objective of the study was to identify ways in which graphics assist in the process of marketing, and also assess the nature of graphics in packaging design. Literature review was carried out and related works were reviewed and cited and analyzed. It can be deduced that newly introduced products in Calabar ar...