Mass Communication Research Papers/Topics

The Impact of’ Over The Top (Ott) Tax On Students’ Communication: A Case Study of Kampala International University

ABSTRACT The general purpose of the study was to determine the Impact of Over the top tax on students coirrnunication and the specific objectives were to examine students’ attitude towards OTT at KIL), to determine the social media platforms that the students are more exposed to in con munication at KIU and to determine the relationship between OTT and students’ con munication at KIU. The study used a survey research design and data was collected from 80 students of Kampala international ...

The Impact of Political Advertising Candidates in Uganda: A Case Study of Rwenzori Sub-Region, For 2016 General Elections

ABSTRACT The topic of the study was the impact of political advertising on candidates in Rwenzori sub region. The problem was low levels of support from voters to the candidates. The objectives of the study were: to establish the extent of women participation in politics in Uganda; to find out the challenges faced by women as they participate in politics and to explore the ways of how to improve women participation in politics. The research employed both qualitative and quantitative research ...

Media Regulations and Perceived Customer Value in Uganda Case of Study Vision Group Media

ABSTRACT  This study focused on the media regulations and perceived customer value in Vision Group Media in Uganda. The objectives of the study were to; examine how media regulation is managed in Uganda, establish the level of media commitment among media houses and examine the relationship between media regulation and perceived customer value. A case study design was adapted using both qualitative and quantitative approaches. The study was carried out in Vision Group Head office in Kampala ...

The "Daily News" Newspaper as the Mouth Piece of Tanzanian Government Case Study: Kinondoni District, Dar-Es-Salaam City.

ABSTRACT The purpose of the study was to find solutions to the problems of biased, unjust and unobjective reporting with special regard to the "Daily News" newspaper as the mouthpiece of the Tanzanian government. The study was centered at Kinondoni municipality in Dar es Salaam region data was collected critically by seeking views from people in the above stated area by the use of interviews and questionnaires. The study was guided by objectives of the study; which focused on editors, journal...

The Role of Radio in Improving Health Care. Case Study of Busiro F.M (91.6)

ABSTRACT There has been rapid increase in the need for healthcare in Wakiso district. This is because of the rapid increase in the business sector in the district. This has made many working class citizens to busy to attend to their healthcare adequately. The study comprises of five chapters in which I attempt to determine the extent to which Busiro F.M has intervened to supplement the traditional face to face consultation between the doctors and patients. This is because the current situatio...

The Role of the Media in Promoting Financial Literacy in Uganda: A Case Study of New Vision Newspaper -( Kampala).

ABSTRACT The study is about tlie role of the media in promoting financial literacy in Uganda taking New Vision as the case study. The study was guided by the following questions- What are causes of financial literacy among people in Uganda? What are the solutions put fo1ward to reduce financial literacy in Uganda? Describe the different strategies put forward to fight financial literacy in Uganda. What are the roles of the media in promoting financial literacy in Uganda? The population under ...

The Effect of Corporate Social Responsibility On Business Operations and Performance; A Case Study of Crown Beverages Uganda

TABLE OF CONTENT DECLARATION i APPROVAL ii DEDICATION iii ACKNOWLEDGEMENTS iv TABLE OF CONTENT v LIST OF FIGURES AND TABLES vii CHAPTER ONE 1 INTRODUCTION 1 1.1 Background to the study I 1.2 Statement of the problem 2 1.3 General objective of the study 3 1.4 Specific Objectives 3 1.5 Research Questions 3 1.6 Scope of the Study 3 1.6.1 Subject scope 3 1.6.2 Time scope 3 1.6.3 Geographical scope 3 1.7 Significance of the Study 3 1.7.1 DEFINTJON OF TERMS 4 Conceptual Framework 5 CHAPTER TWO LITE...

A Community Media (Radio) and Girl-Child Education in Teso Sub Region, Eastern -Uganda A Case Study of Etop 99.4 Fm in Soroti District

Table of Contents DECLARATION ........................................~..iv APPROVAL iii DEDICATION iii ACKNOWLEDGMENT iv ABSTRACT CHAPTER ONE INTRODUCTION x Introduction x 1.1 Background to the Study 1.2 Operational Defination of terms 2 1.2 Statement of the Problem 6 1.3 The General objective 7 1.4 Specific Objective 7 1.5 Research Questions 7 1.6 Scope of the Study 7 1.7 Significance of the Study 8 1.8 Conceptual Framework 7 CHAPTERTWO 8 LITERATURE REVIEW 11 2.0 Introduction 11 2.3 challen...

Electronic Media to Promoting Gender Equality in Uganda. A Case Study of U.B.C Kampala Central

ABSTRACT This study attempted to examine the role of the electronic media in promoting gender equality in Uganda. It was guided i)To identify the ways ofpromoting gender equality by media ii) to examine the roles played by broadcasting in promoting for gender equality iii) To examine the attitude of media editors towards gender equality. The research took the form of a descriptive design, and the reason for this is because it aims to describe the current situation so that it can be understood...

Television and Promotion of Girl Child Education in Uganda: A Case Study of Nbs Television, Kampala Uganda

ABSTRACT The study is sought to investigate Television and Promotion of Girl Child Education in Uganda: A Case Study of NBS Television, Kampala Uganda, the aim of this research study therefore was followed by the following objectives: (i) to assess the contribution of television towards girl child education in Uganda: a case study of NBS Television, (ii) To establish the challenges hindering girl child in acquiring education in Uganda: NBS Television, (iii) to suggest the strategies that have...

Performance Evaluation of WiMAX Femtocell

Abstract Worldwide Interoperability for Microwave Access (WIMAX) , is considered today the most interesting opportunity able to provide coverage distance of almost 50 Km and data throughput to 70 MbPs and to complete wired network architecture enquiry a flexible and cheap solution for the last mile. WiMAX is suffers from poor indoor coverage and the high cost of deploying base station. We can solve this problems by using Femtocell , it is very small cell or home access point ( Femto 10ିଵ�...

The Role of the Media in Enhancing Christian Religion in Kampala; A Case Study of Watoto Church

ABSTRACT Media and Christianity like many organizations has experienced a rapid growth in spread of the gospel in masses and this has called upon for the reshaping of the structure of the church and application of the modern equipments to help enhance the objective of the Church according to St. Mathew 28:18-19 which says: “... Go ye therefore, and teach all nations ... in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have co...

The Contribution of the Media in the Development of Tourism Industry in Uganda Case Study· Source of the Nile

ABSTRACT The Research was conducted under the title (The Contribution of the Media towards the Development of Tourism Industry in Uganda). Case Study Source of the Nile Jinja. The aim of the study was to investigate the role played by the Media towards the development of Tourism Industry ofUganda. The research questions that thought to answer the problem were 1. Does Mass Media contribute to the development of Tourism Industry in Uganda? 2. Will Uganda continue to compete with other countries...

Television Influence in The Rights of People with Albinism in Uganda. A Case Study of Ntv Uganda

ABSTRACT The study sought to examine television influence in the rights of people with albinism in Uganda a case study of NTV Uganda. It was guided by the following objectives, to examine the effect of media reporting and investigation in the promotion of rights of albinos, to assess the influence of media edutainment in the promotion of rights of albinos and to examine the impact of media sensitization in the promotion of rights of albinos. The study used a cross sectional research design wi...

The Role of Public Relations in Customer Retention within the Telecommunication Industry A Case Study on (Mtn) Uganda Limited

ABSTRACT  The study focused on an analysis of the Role of Public Relations in customer retention on the telephone service provision of Mobile Telecommunication Network (MTN) Uganda limited. The objectives of the study were; to investigate whether public relations plays a role in customer retention within the businesses that applies it, to examine a clear relationship between customer language a company uses and the retention of customers, examine the relationship between the company’s comm...


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