This study examined the challenges and prospects of the Nigerian broadcast media switch over from analogue to digital broadcasting. The research methodology adopted is the survey research method. Questionnaire was constructed and administered to the representative sample of the study. The study found that digitization is very important to the growth of the Nigerian media, and that it has improved media professionalism. It was recommended that government and stakeholders in the media sectors s...
Abstract: The mechanisms for plastic waste disposal in Enugu metropolis are ineffective with people indiscriminately dumping refuse in the open, thereby exposing others to its adverse social, economic, health and environmental impacts. This study was designed to ascertain the role of media campaigns on sustainable mechanisms for plastic waste disposal in Enugu metropolis. Multistage sampling techniques were employed to select the 230 respondents studied; 50 ESWAMA staff and 180 residents of t...
Abstract: This paper examines “Consumers’ Right and Commercial Interest: Balancing the Economic Equation”. It is a descriptive and analytical paper which seeks to know whether the broadcast media industry in Nigeria are fulfilling their social responsibility to the public as well as the consequence of commercialisation on the consumers; and conflict between the broadcast media commercial interest and obligation to the consumer. There is no doubt, the deregulation of the broadcast media ...
Abstract: The Coronavirus is a large family of viruses known to cause illnesses ranging from the common cold to acute respiratory tract infection. The severity of the infection may be visible as pneumonia, acute respiratory syndrome, and even death. The mortality rate is not only high, but threatens our existence as a people. One of the tasks of the mass media is the promotion of knowledge on health issues; inform and educate members of the society. So far, media campaigns have been deployed ...
Abstract: This research work examined the influence of foreign television programmes on Igbo culture with particular reference to Enugu metropolis. The study specifically examined Enugu residences perception of the influence of foreign television programmes on Igbo culture and dressing pattern of the Igbo people. The population consisted of 952,410 residents of Enugu metropolis. The sample size of 384 was determined using Wimmer and Dominick sample size calculator. The hypotheses were analyz...
ABSTRACT The present article traces the adaptation of media and communication institutions to the political, eonomic, ethnic and cultural realities of Nigeria from the colonial (very British) dispensation, to the military and finally to the civilian in the last ten years. The form of the adaptation very largely reflects the political interests of the group in power, but there has always been a negotiation with more prominant interest groups. Ironically, the military, though it defended its in...
The unprecedented prevailing outbreak of Ebola in West Africa can properly be described as a conundrum, so confusing and difficult to solve. Many questions have been asked by the inquiring minds with regards to the appearance of this outbreak in this region of Africa where it has never occurred before, and far from where it has always occurred, East Africa, but especially why it has reached such an alarming rate of becoming both an epidemic and a pandemic. The spate of this outbreak, if not s...
This study was conducted to analyse foreign aid-induced investigative journalism practice in Nigeria. It used quantitative approaches that combined content and document analyses. Published investigative stories from journalists trained from the independent media extractions that benefited from media development assistance in 2014 and 2017 constitute the study population. Purposive sampling procedure was used to select samples from the population and content categories and rubric scale were th...
About the need for entrepreneurial development, while employing the social media for publicity and securing market share.
Abstract This paper discusses Nigerian Pidgin as a language that has risen through ranks and become a main unifying language for Nigerians at home and in diaspora. More than half the population speak and communicate with Nigerian Pidgin every day and many are learning daily, however, the government and education turn a blind eye to its increasing influence and cling to English language. In a country of such language multiplicity and diversity, English language ought to be the unifying langua...
This is a comprehensive history of Advertising in Nigeria. The paper examined the evolution of Advertising and Advertisements in Nigeria. It also also showcases important individual factor in the history of Advertising. Advertising is as old as mankind. The desire of humans to make others aware of the product and services they are selling in order to get some personal gain for themselves is innate. Therefore, it can be established that advertising has been in existence since the beginning o...
The Cambridge Analytica data scandal has sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshuffle budget?’ Not really. No advertiser data has been affected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a benefit for advertisers too. It was a former staff member...