Research Papers/Topics in Mass Communication

Analysis of Foreign Aid-Induced Investigative Journalism Practice in Nigeria

This study was conducted to analyse foreign aid-induced investigative journalism practice in Nigeria. It used quantitative approaches that combined content and document analyses. Published investigative stories from journalists trained from the independent media extractions that benefited from media development assistance in 2014 and 2017 constitute the study population. Purposive sampling procedure was used to select samples from the population and content categories and rubric scale were th...

ENTREPRENEURSHIP AND THE SOCIAL MEDIA; SPEED-BOATS TO NATIONAL DEVELOPMENT.

About the need for entrepreneurial development, while employing the social media for publicity and securing market share.

The Functionality of Nigerian Pidgin in Communication: Why It Should Be Accorded Official Status

AbstractThis paper discusses Nigerian Pidgin as a language that has risen through ranks and become a main unifying language for Nigerians at home and in diaspora. More than half the population speak and communicate with Nigerian Pidgin every day and many are learning daily, however, the government and education turn a blind eye to its increasing influence and cling to English language. In a country of such language multiplicity and diversity, English language ought to be the unifying l...

History of Advertising in Nigeria

This is a comprehensive history of Advertising in Nigeria. The paper examined the evolution of Advertising and Advertisements in Nigeria. It also also showcases important individual factor in the history of Advertising. Advertising is as old as mankind. The desire of humans to make others aware of the product and services they are selling in order to get some personal gain for themselves is innate. Therefore, it can be established that advertising has been in existence since the beginnin...

CAMBRIDGE ANALYTICA SCANDAL, EFFECTS ON DATA-PRIVACY IN SOCIAL MEDIA

The Cambridge Analytica data scandal has sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshuffle budget?’ Not really. No advertiser data has been affected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a benefit for advertisers too.It was a former staff member ...