Research Papers/Topics in Mass Communication

Media Regulations and Perceived Customer Value in Uganda Case of Study Vision Group Media

ABSTRACT  This study focused on the media regulations and perceived customer value in Vision Group Media in Uganda. The objectives of the study were to; examine how media regulation is managed in Uganda, establish the level of media commitment among media houses and examine the relationship between media regulation and perceived customer value. A case study design was adapted using both qualitative and quantitative approaches. The study was carried out in Vision Group Head office in Kampala ...

The Role of Public Relations in Customer Retention within the Telecommunication Industry A Case Study on (Mtn) Uganda Limited

ABSTRACT  The study focused on an analysis of the Role of Public Relations in customer retention on the telephone service provision of Mobile Telecommunication Network (MTN) Uganda limited. The objectives of the study were; to investigate whether public relations plays a role in customer retention within the businesses that applies it, to examine a clear relationship between customer language a company uses and the retention of customers, examine the relationship between the company’s comm...

Impact of Broadcasting Media in Fighting Against Drug Abuse in Uganda. A Case Study of Ubc West.

ABSTRACT The study was to establish the impact of broadcast media in fighting against drug abuse in Uganda. With special attention to UBC Radio located in Kampala Central. It was guided by the researcher objectives that included investigating on the effect of broadcast media in fighting against drug abuse among the Ugandans. examining the role of broadcast media in educating and enlightening the Ugandans on drug abuse, to examine the challenges facing broadcast media in creating awarenes...

The Relationship Between The Media And Propaganda In Uganda: A Case Study Of Nbs Television.

TABLE OF CONTENTSCHAPTER ONE ........................................................................................................................... 2INTRODUCTlON ......................................................................................................................... 41.1 Background to the Study ...................... : ................................................................................. 41.2 Statement of the Problem .............................................

The Role 01? The Media In The Education Ot' The Glltlciiild

TABLE OF CONTENTSCHAPTER 1INTRODUCTION ................................................ 1I.I. BACK GROUND ..................................................... !I. 1. l. Responsibilities of girls in the home ............................. 61.2. STATEMENT OF THE PROBLEM ............................... 81.3. OBJECTIVES OF THE STUDY ................................... 81.3.1 General Objectives ................................................... 81.3.2 Specific Objectives ............................

The Role Of The Media In Eradication Of Street Children In Urban Areas: Nairobi

ABSTRACTThe problem of street children has existed for a long time in the society, but there has been a wall of silence towards this problem, despite the hardship that these children are going through. Through social research and the danger that thesechildren impose to the public at large researchers have come to discover these problems and have come up with ideas on how to minimize these problems in the society.Street children are people who are 18 years of age and below,...

The Role Of Fm Radio In Promoting Children’s Rights In Mukono Municipality. A Case Study Of Dunamis Radio 103.0

ABSTRACTThe research on fm radio in promoting children’s rights in Mukono “was conducted in MukonoMunicipality in Mukono district found in central part of Uganda. The research involved 110respondents who included. 15 human rights activists, 30 children, 20 parents both male andfemale 10 journalists, 5 political leaders and 30 community members. The research was guidedby research objectives which involved; finding out role of the radio in promoting children’srights in Mukono, finding out...

Role Of Television In Achieving Education Goal In Kawempe Division A Case Study Of Ubc Television.

ABSTRACTThis study was on impact of television on education case study of Ubc Tv in Kampala. The overall aim was to examine ~ff~ct of television on education, identify the challenges faced by television s as a source of education infOrmation and establish solution to challenges which affects televisions and ,the overarching research question was what is the role of television on education? what is the effect of television on education? What are the challenges faced by&nbsp...

The Impact Of Liberalisation On Public Media Content: A Case Study Of Uganda Broadcasting Corporation (Ubc Tv)

ABSTRACTThe study on the impact of liberalization on public media content was conducted at Uganda Broadcasting Corporation, Kampala. The study was guided by research objectives which included; establishing the types of the programs aired by Uganda Broadcasting Corporation (UBC-TV); examining the quality of media content being produced by UBC-TV; and establishing the impact of liberalization of the media in the society.On establishing the types of the programs aired by...

Examining Mass Media Reports In Highlighting The Orphans In Uganda A Case Study Of Uweso

ABSTRACTThe study examined the "Examining the challenges faced by UWESO toward the welfare of orphans. A case study of Rakai orphanage centre Uganda. The study was carried out at Rakai orphanage centre in Kakuuto County located in Rakui district in central Uganda.The study achieved the following objectives; to examine the achievements of UWESO towards the welfare of orphans in Uganda, to recommend policies to improve on UWESO operation, in Uganda, to examine the challenges face...

An Assesment Of The Role Of Media In Political Change And Election Transtion In Kenya.

ABSTRACT The aim of this research disse1iation is to identify the role of media dming political change and in election transition. Media has an impact on people and can influence them , positively or negatively, the extent which it can influence depends on how journalist wodcing in the media presents information or news data. In the nm up to the December 2007 general election in Kenya, the media played a key role in promoting images of different political readers and their paiiies, most polit...

The Role Of The Media In Stopping The Use Of Child Soldiers Case Study: Northern Uganda

TABLE OF CONTENTS DECLARATION ..................................................................................... .i DEDICATION ....................................................................................... .ii ACKNOWLEDGEMENT ....................................................................... .iii ABBREVIATIONS: ................................................................................ .iv DEFINITION OF KEY TERMS .............................................................

The Role Of Print Media In Promoting Awareness On Positive Measures Against Breast Cancer: A Case Study Of Nakawa Division

ABSTRACT The study was conducted in Nakawa Division and it examined the role of print media in promoting awareness on positive measures against breast cancer; a case study of Nakawa Division, whose aim was to have achieved through these specific objectives: identifying the types of print media used in creating awareness on preventive measures against breast cancer in Nakawa Division, examining the contribution of print media in creating awareness on preventive measures against breast cancer, ...

Role Of Mass Media On Academic Performance Of Universal Primary Education (Upe) Schools A Case Study Of Kampala

ABSRACT The study examined the role of mass media on academic performance of primary schools a case study Kampala. The study achieved the following objectives, to examine the role played by mass media in promoting primary education, to examine the challenges faced by primary schools in Uganda to examine government programs aimed at promoting primary education. There fore the findings were based on the above objectives. Data was collected from a sample of 90 respondents in using self administe...

The Role Of Public Relations In Customer Retention Within The Telecommunication Industry A Case Study On (Mtn) Uganda Limited

ABSTRACTThe study focused on an analysis of the Role of Public Relations in customer retention on the telephone service provision of Mobile Telecommunication Network (MTN) Uganda limited. The objectives of the study were; to investigate whether public relations plays a role in customer retention within the businesses that applies it, to examine a clear relationship between customerlanguage a company uses and the retention of customers, examine the relationship between thecompan...


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