Abstract Currently, numerous FM stations have mushroomed in Kenya, many of them using vernacular languages in their broadcast. The radio programmescover a variety of topics including politics, business, relationships, lifestyle, family, education, environment and health. However, very few of these programmesspecificallytackle issues related to culture. Limited research has been carried out regarding the place of radio programmes in transmitting cultural values. Westernization and apingof wes...
ABSTRACT The purpose of this study was to assess the role of television coverage in promoting agribusiness in Kampala central, Uganda. The following objectives guided the study: i) To find out the number of programs devoted to agribusiness by television stations in Kampala central, Uganda in the last two- years (2014-2016); ii) To assess the coverage of television on agribusiness in Kampala central, Uganda and iii) To verify the effectiveness of television programs in promoting agribusiness i...
ABSTRACT The purpose of this study is to examine the role played by Zanzibar Leo Newspaper through its involvement in advocating for the right of people living with disabilities in Zanzibar. The study to examine the magnitude of Zanzibar Leo newspapers’ involvement in advocacy of the right of people with disabilities.To explore the challenges faced by the media (Zanzibar Leo newspaper) in advocating for the rights of disabled people and To find out other ways concerned by the media to advoc...
ABSTRACT Nigerians have a negative attitude towards elections, this negative attitude is characterized by fear, insecurity, lack of confidence, low turnout, violence and political thuggery. But how do voters acquire the information and knowledge necessary for them to use during elections? They would need guidance as to how to interpret what they know. Since the early twentieth century, this has been fulfilled through the medium of newspapers. Therefore, employing newspapers' texts will help ...
ABSTRACT This study aimed to find out how research institutions in Uganda make use of Public Relations tools to communicate with their publics and whether those tools have made communication more effective. Using a mixed method approach, qualitative data was collected first through interview guides with a select group of researchers (scientists) and public relations practitioners at Makerere University School of Public Health, Natural Chemotherapeutics Research Institute and Uganda Virus Re...
ABSTRACT The researched aimed at investigating on the impact of newspaper advertising on women’s image representation in Kampala-Uganda. Case study of new vision publications. The study was guided by three objectives which were intended to; examine the impact of advertising on women’s image representation in Uganda, identify the risks associated with advertising and women image representation and establish strategies to improve advertising and women image representation. The literature wa...
ABSTRACT The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which undergraduates youths are exposed to advertisements on Radio and Facebook, to ascertain the media channels preferred by undergraduate youths for advertisi...
ABSTRACT The purpose of the study was to investigate how the media influences the peoples’ perception of homosexuality and the law. The study was guided by four specific objectives and these included; To find out how the media xepresents cases concerning combating homosexuality in Uganda, the role of the media in influencing the institutional framework towards combating homosexuality in Uganda, the role of the media in influencing policy formulations in the fight against homosexuality ...
TABLE OF CONTENTS Supervised and approved ................................................................................ i Declaration ..................................................................................................... ii Dedication ...................................................................................................... iii Acknowledgen1ent. ....................................................................................... iv Preface .......................
ABSTRACT This study was at evaluating verbal communication and performance on service companies in Uganda. A case study of KPI security services limited as special reference. The study adopted stratified random sampling. Secondary and primary data were used for analysis of data and was collected through review of literature from scholars. Findings were presented qualitatively and in a descriptive way to form the methodology. Literature review focused on research variables as per objectives. ...
ABSTRACT This study was aimed at establishing the journalistic investigation on the impact of interpersonal relationships on team work in an organization basing on knowledge obtained from New Vision Publishing and Printing Limited. A descriptive research design was adoptd for this research. Descriptive research design was used because it involved a set of methods and procedures that described the study variables, under the first objective, the study concluded the most noticeable interpersonal...
ABSTRACT The study intends to establish the role of the media in combating homosexuality among the youth in Uganda the Objectives of the study were: to find out how the media represents cases concerning combating homosexuality in Uganda, the role of the media in influencing the institutional framework towards combating homosexuality in Uganda. to examine the challenges faced by the media in fighting homosexuality. The study used a cross sectional case study design employing both qualitati...
ABSTRACT The study focused on the television influence and prevalence of malaria among pregnant women in Russia Hospital Kisumu County Kenya. The main objectives were to establish the role television prevalence of malaria among pregnant women; to investigate the challenges faced by the television on the prevalence of malaria among pregnant women; and to identify possible intervention measures to mitigate the prevalence of malaria among pregnant women. The study used descriptive design. Descr...
ABSTRACT The study was set to assess the factors influencing journalism in Uganda, a case study of selected journalism houses in Kampala central division, Kampala capital city authority. It was guided by three research objectives which included assessing the challenges faced by journalists in Kampala central division, effect of politics on journalism in Kampala central division and establish measures that can be adopted to improve the journalism industry in Kampala central division. The...
ABSTRACT The study: The Role of Public Relations in Building a Sustainable Corporate Image. A study of MTN Uganda was set out to investigate how public relations can be used to build and sustain the corporate image. Consequently, the researcher employed the survey research method to investigate. Findings revealed that public relations can build and sustain MTN Uganda’s corporate image, although MTN Uganda has not recognized other public relations strategies but is confine to customer r...