Research Papers/Topics in Mass Communication

Attitude of Young Mothers Towards Nestle Maggi Cube Advertisements by Blessed Ugochukwu

ABSTRACTThe focus of this study at inception was to evaluate, examine and explain the attitude of young mothers towards the advertisements of Maggi cube. Prior findings on consumers’ attitude towards advertising are mixed due to the dynamics and landscape of the advertising business and advances in technology. Hence the objective of the study was to explore how the adverts of Maggi as a brand has influenced consumers (young mothers) as well as their perception, behavior, interpretati...

REPORTERS RESPONSIBILITIES AND THE URBAN – RURAL NEWS IMBALANCES IN NIGERIAN NEWSPAPERS

ABSTRACTAcademic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes.However, by writing this project, the researcher intends to look beyond the imbalance to the root cause.It is hoped that the information contained in this project will go a longway to correct the persistent problem of urban – rural news imbalance in Nigerian newspaper.Consequently, chapter one introduce this study as well as the theoretical frame work...