ABSTRACT The research was carried out in Enugu and the purpose was to determine the impact of communication on organizational efficiency. Oral interviews and questionnaire developed by the researcher were the instrument for data collection. This study proved that the efficiency and effectiveness of an organization to co-ordinate its activity well depends on its level of communication network. For the study to come to a reasonable point data collected from primary and secondary sources wer...
ABSTRACT The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.The following findings were made in the course of the study.Nigeria accepted that Internet promote international marketingNigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens int...
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study. It was found that Nnebuife community Bank regards public relatio...
ABSTRACT The research was carried out in Enugu and the purpose was to determine the impact of communication on organizational efficiency. Oral interviews and questionnaire developed by the researcher were the instrument for data collection. This study proved that the efficiency and effectiveness of an organization to co-ordinate its activity well depends on its level of communication network. For the study to come to a reasonable point data collected from primary and secondary sources wer...
ABSTRACT The aim of this study was to examine the role of tectonic media in combating drug abuse and its national implication. Chapter two was specifically intended to find out the role of electronic media in combating drug abuse and national security. It was revealed among other things, that factors includes peer pressure, unemployment, idleness, family disinter gratin .Thus chapter three and four high light the methods used for the research, information were prim any collected through...
ABSTRACT This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society. Therefore, media should be ready to accept the dangers posed by news commercialization and such dangers include media questions on objectivity, professionalism, ...
INTRODUCTION We live in a world where information is as important as life. Also where broad casting is expensive, tedious and bottled up that only those who search earnestly gain access to the races of knowledge (information) and help make the world a global village.However broadcasting is one of the means through, which information, ideas, values, knowledge are disseminated to a large number of people via electronic media. These media include radio, television, cinema and films etc. the...
ABSTRACT The main trust of this study is to find out the role of radio in mobilizing Nigerian women in politics. This is studied in relation to other media of communication. We became interested in this project since 4th March, 2004, when some of us listened to the review on the international women’s day on COSMO FM with the title “Nigerian Women Since 1985”. There were so many women liberation that spoke especially on the role women play in the socio-economic and political development...
ABSTRACT This study focuses on “The Role of the Media in Influencing Enugu State Government Policies during Governor Chime’s Government from 2007-2011”. A survey method of research was used, five questions were raised and three hypotheses were formulated of which one was accepted and two rejected. The population of 3,267,837 was estimated for the study and a sample size of 400 was randomly selected as the representation of the population, which were administered of the questionnaire tha...
ABSTRACT The age of digitalization and globalization has given unprecedented impetus to the development audio-visual technology. Audio-visual instructions in schools have therefore continued to accelerate students’ understanding and appreciation of learning. The value of audio- visual media is further underscored by their positive impact in school libraries, the libraries positive influence of the academic performance of students and the enhancement of teacher’s performance. Libraries are...
ABSTRACT This is a public perception of the advertising of G.S.M product (MTN)/ZAIN). A case study of Onitsha Community. The Main purpose of this study is to ascertain the publicd attitude towards the advertisement of GSM products. To enable some GSM business organization know how consumer feel about their products. It will further evaluate the impact of advertising in the sales of GSM products. And finally to correct the negative impression some people are having about advertising. �...
ABSTRACT The increasing rate of teenage smokers in Nigeria and probably the world over has introduced both social and economic problems in the society. Most people are of the view that advertisement has contributed immensely to this trend. Our problem therefore is to evaluate “the effects of Tobacoo advertising on student of tertiary institution in Nigeria using a ESUT students as the study. Consequently, there must be a relationship between the adverts messages of tobacco manufactures an...
INTRODUCTION 1.1BACKGROUND OF THE STUDY The much-touted 2003 elections now belong to the past. Nigeria did not break in pieces, at least, literally. However, like every other significant event in a nation’s history, the 2003 general elections is just still present. It left in its trail unrestrained outbursts, tantrums, violence, condemnations as well as commendations. All the major actions had something to say – the aspirants, the political parties, the elections observers, NGOs, ...
ABSTRACTThe study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allo...
ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formula...