ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and participation. This research work has gone a step further to examine the roles which the mass media has played towards the political progress of our country Nigeria, through the use of social scientific method of field ...
ABSTRACT The study of this matter about AIDS consistency of the mass media to the teenagers and restructure their life style. As a guide to the study that were found in order to help achieve the objective of the study. A sample of respondent which where randomly situated from oregun High School, Oregun Ikeja Lagos and the result presented indicating the frequency distribution each response of questions and each response for the necessary information on AIDS. TABLE OF CONTENTS TITLE PAGE CE...
ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced people’s choice and consumption of goods and services, as well as their buying habits. Again, it has been founded that advertising has a lot of plea...
Abstract This research work dealt on the challenges facing Nigeria broadcast media (a case study of FRCN). Chapter one of the projects provided background information on the problems of the study due to technological backwardness of the Nigeria media. The research sincerely delved into the danger of making Nigeria technological dumping grounds. This chapter outlined the objectives of the study with a view to enhancing the technological development of Nigeria media to the challenges for this t...
ABSTRACT The man objective of this study is to investigate the roles of third world news Agencies in the Global Dissemination of Information. The News Agency of Nigeria (NAN) was used as a case study. A survey research method was used in the study and a sample of one hundred (1000 persons were selected and administered with questionnaire). Five hypotheses were formulated and tested for the study. The chi-square was used in the analysis of the data collected from the respondents. Simple ...
1.1INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes. Television, as a mass media organ, is equally expected to fulfill these functions as well. First of all, it would be necessary to explain what television as a medium of mass communication actually is. According to Janowitz, (1968) ma...
ABSTRACT In this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date. Hence this research work is carried out to determine to what extent the mass media could go in crisis resolution. The first chapter contains the introduction, chapter two focuses on literature review, while chapter three is the research methods and research samples in data gathering. Chapt...
ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youths, questionnaires were drawn and administered to ascertain the extent of reading habit formed by this group. The students of the Institute of management and Technology Enugu were used as case study. This was ...
ABSTRACT This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban. The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in all faces of development in the sense that population growth must be taken into account for economic, educational agricultural development of a natio...
1.1INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not attractive producing a good useful product with bad contents. A fundamental aim of all film production is to arouse in our audience certain definite i...
ABSTRACT The various literature studies intended to the mass media role in the national development and this clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national development. The mass media is the fourth estate of government had been assigned the various responsibilities in the society including...
ABSTRACT The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the people, including brief definition of some features of democracy like popular sovereignty, popular consultation and periodical elections. Usin...
ABSTRACT The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized. The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine whether baby products commercials they see on television could influence the buying habits of the nursing mothers. In this study, the work has been grouped into the following sections. Chapter one deals with the introduction, which exp...
INTRODUCTION This study was prompted by the prevailing circumstances surrounding the contemporary Nigerians concerning language and communication (broadcasting) broadcasting media since. Its inception has been serving as a means of communication through which an individual shares in the world around him and beyond his immediate environment. By this if means that with broadcasting Nigeria has to partake of ideas them to adjust to the challenges of industrialization and adopted of innov...
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study. It was found that Nnebuife community Bank regards public relatio...