ABSTRACT Using simple cost-benefit analysis, this thesis investigates why Ghana, the world‟s second largest cocoa producer, has followed a strategy of exporting its cocoa beans instead of processing the beans into semi-finished and finished cocoa products. It is assumed that apart from the necessary technological ability needed to process cocoa beans the economic incentive for an increasing focus on processing relative to producing the beans for export is the profit incentive. The analysis ...
ABSTRACT The aim of the research was to investigate into the buying behavior of fashionable clothing amongst young women in the tertiary institutions. Women are however considered to have a unique self-image and the drivers of fashion in the world (Tamboli, 2008). The theoretical frameworks used for this study were the five-stage model decision process (need recognition or problem recognition, information search, evaluating alternatives, product choice and outcomes) and the major factors that...
Abstract The purpose of this study is to identify the whether there exists a Granger-causing relationship between exchange rate and stock prices. Using the Granger-Causality model as a framework, we employed daily data observations of the Ghana Stock Exchange Composite Index (GSE-CI) and the USD-Cedi exchange rate values across the period 2010 -2018. The data used in the study were obtained from the Bank of Ghana and the Ghana Stock Exchange. Following a Granger-causality test on for causalit...
ABSTRACT Sub-Saharan African(SSA) countries, havehistoricallyrecorded low levels of savings. These countries have also experiencedthe lowesteconomic growth rates around the world. Economists such as Solowidentified a strong positive link between savings and economic growth:Countries that save more grow fastest. Ghana, like other SSA countries isfaced with this problem: levels of savings in Ghana are low with a bulk of savers being educated and from the formal sector of the economy. However th...
ABSTRACT Poor customer service has had diverse forms of impact on businesses all around the world and eateries are no exception. Statements such as “Their food tastes good but there are just too many flies around” and “The food tastes really good but they always get my order wrong” are a few of several opinions that customers of Ashesi eateries have shared concerning their customer service experiences. Research has also proven that customer service plays a significant role in the choi...
Abstract The study sought to investigate whether the peer bullying culture in an all-male senior high school in Cape Coast is related to business leadership and job performance of these students post high school. Specifically, the study explored the various ways in which the bullying-like behaviors in Adisadel College influenced the likelihood of students to transform into successful business leaders after completing high school. The main question adopted for the study was: are there any rela...
Abstract This study investigated the ease of access to capital by Small and Medium Enterprises’ (SMEs) in the Ghanaian economy as the Ghanaian media have highlighted that Ghanaian SMEs suffer to find financing to survive and grow. The study explored the Crowdinvestment concept as a solution to the financing problem faced by businesses in Ghana. The study was exploratory in nature and employed both primary and secondary data to draw its conclusions. Random sampling and purposive sampling met...
ABSTRACT The objective of this study is to review and ascertain whether there is a positive or negative impact of foreign direct investment on the six selected companies. In addition, the study will examine how these impacts trickle down to the industry the six companies operate in and to the capital market as a whole. In order, achieve this objective, the following research questions were used as a guide to the study. To what extent has FDI affected Ghana’s capital market? What are the ben...
ABSTRACT University-Community relationships is one an avenue of development that is yet to be explored in Ghana although there exist some form of unofficial partnerships. Intentional efforts are required to explore meaningful university-community partnerships. The establishment of institutions of higher learning at particular location affects the physical, social and economic landscape of this sites. In 2011, Ashesi University College opened its doors to students and the general public at its...
ABSTRACT Brand Activation refers to a form of experiential marketing that not only facilitates consumer-brand interaction, but creates trust and attachment between the consumer and brand as well. This research paper seeks to investigate the influence of brand activation on customer brand loyalty towards the Sprite brand in Ghana. The objectives of this study are to determine whether there is a significant relationship between brand activation and customer loyalty towards the Sprite brand, as ...
Abstract The study explores the use of mobile phone in pineapple production and the benefits farmers gain from this usage in the Akwapim South district of Ghana. It uses sequential mixed method research approach. A multistage sampling technique was used to select five major pineapple producing areas for an initial in-depth interview and subsequently administered questionnaire to collect data on 125 farmers who were purposively sampled. The initial qualitative study helps in mapping out the su...
ABSTRACT This study explored the various reasons or factors behind using Eurobond as against loans from development partners such as the World Bank (WB), International Monetary Fund (IMF) and the African Development Bank (AfDB), in financing capital projects in Ghana. In addition, the study examined the impact of how these factors could predict the financial choice as well as the various measures put in place to benefit from using this type of debt instrument. This study came at a time, where...
ABSTRACT Street food vendors make a significant contribution to the lives of the impoverished in the society and the economy at large. However, it seems the sector has become stagnant in growth and expansion. A large number of street food vendors have been operating in the same place for numerous years with no concrete progress. This reason influenced the choice of my thesis topic so that the problem can be investigated and appropriate measures taken to help boost the sector. The research stu...
Abstract This research study sought to find out how nation branding can be used to increase foreign direct investment. The study considered the different opinions and views of experts in the area of nation branding such as Simon Anholts statement that “a nation‟s identity should stress a reality that resonates with people, both within and outside the country.” This study is especially relevant at this time because of the recent discussion and debate about nation branding and how it can ...
ABSTRACT Over the years, international organizations and national governments have recognized the need to protect the rights of workers. Without such protection, workers are at risk of working under poor conditions without policies that cushion them against such risks. The existence of national parental leave policies aimed at supporting working parents is one such protection provided to workers globally. Studies have proved that the provision of such policies increase employee performance, j...