ABSTRACT
This research work is on the effect of physical distribution on the sales of consumable goods. case Study of UAC Nigeria Limited. undertaken to ascertain the benefit and positive impact of physical distribution in marketing of consumer goods. This study examined the physical distribution activities of UAC Nigeria Limited and its effectiveness in promoting organization profitability and corresponding growth. Existing literature on the subjective matter were deeply reviewed in order to find the consistency of the organizations practice and existing body of knowledge as well as the postulations of authors. In order to determine the extent of the consistency of the firm’s physical distribution strategies, the researcher has drawn two hypothesis which have been tested and proofed in chapter. Survey research method was employed using questionnaire and personal observation as sources of data collection.
TABLE OF CONTENTS
Title page ---------i
Declaration ---------ii
Approval page ---------iii
Dedication ----------iv
Acknowledgement --------v
Abstract -----------vi
Table of contents ---------vii
CHAPTER ONE
1.0Introduction--------1
1.1Historical Background of UAC Foods ------4
1.2Statement of general Problem ------6
1.3Aims and objectives of the study ------8
1.4Significance of the study ------8
1.5Research Hypothesis -------9
1.6Scope and Limitations of the Study----10
1.7Definition of Terms -------11
CHAPTER TWO
Literature Review
2.0Introduction-------13
2.1Different opinion on physical distribution ---13
2.2Physical Distribution Components-----22
2.3Order Processing-------24
2.4Ware Housing-------26
2.5Protective Packaging-------28
2.6Inventory Control-------29
2.7Transportation--------31
2.8Marketing intermediary -------32
2.9Channel of distributions-------36
2.10Summary ----------39
CHAPTER THREE
Research Methodology
3.0Introduction-------40
3.1Research design --------40
3.2Population of the study -------40
3.3Sample Size --------41
3.4Sources of data collection-----41
3.5Method of data analysis -------42
CHAPTER FOUR
Presentation and Data Analysis
4.0Introduction -----------43
4.1Data Presentation and analysis ------43
4.2Proof of Hypothesis-------55
CHAPTER FIVE
Summary, Conclusion & Recommendations
5.0Introduction--------58
5.1Summary---------58
5.2Conclusion---------60
5.3Recommendations--------61
Bibliography--------63
Appendix