ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. •To determine the impact of personal selling on increasing the sales volume of Emenite. •To what extent selling impacts on the profit of...
ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level of staff and student relationship in the institution. To determine the impact of public relations on eh students patronage on the institution (...
ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country.Therefore, innovation, dynamism and efficiency vis-à-vis marketing are necessar...
ABSTRACT The research on the account for the low productivity in Public Corporations in Nigeria with reference to National Electric Power Authority (NEPA) Enugu Zonal Office is aimed at determining hold best to improve the productivity of Nigerian Public Corporations.In conducting the research, information were sourced from many places as well as reviewing of related literatures. Questionnaires were also conducted for proper collection of data for the research and other forms of data collec...
ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept. ...
ABSTRACT These projects look into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concerns to ascertain how safe the market for drugs is for the users of drugs considering the nature of drugs and it’s resultants effect on the users A variety of minor objectives exist and they include among others the investigation on how much the government involved in ensuring safety in the drug market probing into the activitie...
ABSTRACTThis study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu.In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include:Questionnaire, personal interviews, observations.The analysis of this data collected revealed certain prospects and problems sho...
ABSTRACT This research work traced the effectiveness of promotional strategies employed by Agro- allied Industries in Nigeria in the promotion of their products like meshing, casavita, yam flour, maize flour, animal feeds and vitarice. The researcher selected Olympic maize milling Agro-Allied industries Ltd. Awka as case study. He made an adept study into the various promotional elements and available media with their strategies.Different structured questions were administered to ...
ABSTRACTThis study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.To determine the impact of public relations on eh students patronage on the institution (ESU...
ABSTRACTThis project work deals with “Appraisal of Income Tax Collection and Administration in Nigeria. A case study of Board of Internal Revenue Enugu. It explains the income tax collections as a vital tool of macro-economic management of our society. I have come to acknowledge that taxation is a patent fiscal full of economic adjustment. Most important of all, it is looked upon to generate the revenue needed to help us tide our current economic crises. It is against this background t...
ABSTRACT Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of course the recommendation from it will contribute to enhancement of economy.Research conducted revealed that for marketing strategies to be effecti...
ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: -To determine whether this television house is giving better services to customers or viewers. -To find out if viewers and advertisers are actually satisfied with the services given by Nigeria Television Authority (NTA). -To ascertain the reasons why advertisers prefer to patronize Nigeria Te...
ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. -To understand the idea of product planning, product distribution and its circle. -To know system of planning and distribution. -To apprehend the effect of product distribution and planning as it relates to management objectives. Based on the objective of the study three hypothesis were formulated. The population of study were d...
ABSTRACTEmpirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement internally than to go to experts, less likely to have an overall sales plan, less likely to develop sales training programmes, less likely to use ma...
Abstract. This study assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study. A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated werepresented in tables and charts for fast interpretation;analyzed by the use of simple percentages and tested using the Simple Regression Analysis with SPSS version20 applied. The study fou...