ABSTRACT This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and the simple percentage and chi square was stated as the method of data analysis. Tables were presented and analyze using simple percentage and chi square(X2) to illustrate the proport...
ABSTRACT Advertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale. Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism business is advertisement and publicity. And this can be done through any of the promotional mix variables. Therefore in simple terms, advertisement can b...
ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were...
ABSRACT The research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s profitability, primary and secondary data were collected to solve the research problem. Questionnaires oral interviews were used as research instr...
ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established habits. Some do not even pay attention on commercials on our various media. In the face of all these, the originators of advertising messages spend ...
ABSTRACTThis research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its implications. Questionnaire was carefully designed to obtain relevant information from respondents within the Enugu metropolis. The questionnaire utilized both alternative choice and multiple choice questions, open ended question wee al...
ABSTRACT New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design, development and testing, are released into the market place (Krishnan and Ulrich 2001; Terwiesch and Ulrich 2009). Most large innovative organizati...
ABSTRACT This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state. The study also looked into various benefits that accrue form using the channel system as a meaning of marketing petroleum products. Franchising as a strategy for managing petroleum products channel was also treated. The researcher ...
ABSTRACT This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2.To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis. For additional information extensive literature review was conducted, researcher reviewed text books, journals ...
INTRODUCTION 1.1BACKGROUND TO THE STUDYIn this country today, many business organizations are established and they strive for the actualization of profit making objectives. However, for any business organization to succeed, it must incorporate some elements of marketing programme into its policies and programes.Therefore, for us to effectively appreciate marketing of hotels services, it becomes imperative to us to understand firstly what marketing of hotel service is all about.Marketing cou...
ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their product To ascertain the impact of promotion on the marketing of detergent with peculiar preference to elephant extra detergent by pz industries To also determine whether the marketing communication media and channel used by pz ind...
ABSTRACT This study is based on x – raying financial distress in the banking sector, the apex transaction boot of our economy. It is however interesting to note that this study not only would expose also would examine the various mechanism that have been put in place, mostly and especially in the sector, for the handling of thesis may harm in our banking industry and economy. In this context, this study is expected to help other financial house of the Nigeria economy or the managerial ...
INTRODUCTION 1.1BACKGROUND TO THE STUDYNAFDAC was established by decree 15 of 1993 as amended by decree No 1999 to regulate and control importation, exportation, manufacturing, advertisement, distribution, sale and use of food, drugs, cosmetics, medical devices, the target chemicals bottled water, all non as regulated product.The importance of food and drugs to man and animal particularly is very obvious. They need food in order to grow and sustain life. While life goes on and because of ...
ABSTRACT With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry This work therefore, focused on how application of marketing strategies can help in improving banking operation in Enugu metropolis to end this and for comparative study Afribank was chosen. To solve the research problem ...
ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. -To determine of the marketing constitute a problem to the company. -To find out the extent to which government assists small scale industries Three hypothesis were formulated. A review of related literature was also done to expose the researcher to what has been previously done to ensur...