Abstract The objective of this study was to examine the firm level determinants of export performance of textile and garment firms in Ethiopia. A quantitative research design and explanatory research approaches were used. Primary data was collected using a five-point Likert scale. The study had 83% response rate. Statistical Package for the Social Sciences (SPSS) version 21 was employed to analyze the data. The model assessment was done using Partial least square st...
This study is a quantitative survey research which sought to investigate the Influence of Employee Organisational Citizenship Behaviour and Personality Trait on the Customer Retention of GCB Bank in Madina. The objective of the study was to examine the relationship between Employee Personality Trait and Customer Retention. Another objective was to examine the relationship between Employee Organisational Citizenship Behaviour and Customer Retention. Data was gathered from sampled customers in ...
This study was carried out on the role of social media in marketing of consumer products in Kano state, a case study of fast food industry. It was premised on the proliferating notion of online retail businesses in Nigeria particularly through the use of many social media like Facebook, Twitter, YouTube, Google Stores, LinkedIn, etc. despite the nefarious atrocities of internet fraudsters. Two objectives were sought; to determine the perception of the consumers toward online fast food shoppin...