FRAMING OF SELECTED DANCEHALL ARTISTES ON BLOGS ..

ABSTRACT The study examined the dominant frames used to portray dancehall artistes and the rationale for such frames on blogs. This research, through the lens of framing and agenda setting theory, and anchored on a case study design interrogates articles from three purposively selected blogs on two purposively selected dancehall artistes. Findings from the study showed that the selected artistes had been presented in the frames of inspirational, prim, prominence, dissociation, prolific, charismatic and impulsive. Also, the study revealed the rationale for such dominant frames as a strategy to market the artistes as well as the blogs, and also as a reinforcement of the artistes various characters. The study concludes that all the frames employed by the various blogs to present the two dancehall artistes were geared towards projecting their (artistes) brands to the target market.