Impact of Culture on International Marketing

OBJECTIVES OF THE STUDY 

The broad objective of this study is to investigate on the impact of culture on international marketing. Specifically, other objectives of the study include the followings:

(i) To trace the origin and development of international marketing.

(ii) To identify the basic elements of culture and how they impact  on international marketing.

(iii) To examine the effect of different cultural influences on international marketing.

(iv) To establish the nature of consumers’ behavioral attitudes towards international marketing of products.

(v) To discuss the various culture theories and recommend the one that best promote international marketing.

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APA

Adebanjo, A. (2018). Impact of Culture on International Marketing. Afribary. Retrieved from https://afribary.com/works/impact-of-culture-on-international-marketing

MLA 8th

Adebanjo, Adeyemi "Impact of Culture on International Marketing" Afribary. Afribary, 01 Apr. 2018, https://afribary.com/works/impact-of-culture-on-international-marketing. Accessed 05 Nov. 2024.

MLA7

Adebanjo, Adeyemi . "Impact of Culture on International Marketing". Afribary, Afribary, 01 Apr. 2018. Web. 05 Nov. 2024. < https://afribary.com/works/impact-of-culture-on-international-marketing >.

Chicago

Adebanjo, Adeyemi . "Impact of Culture on International Marketing" Afribary (2018). Accessed November 05, 2024. https://afribary.com/works/impact-of-culture-on-international-marketing

Document Details
By: Adeyemi Adebanjo Field: Business Administration Type: Project 40 PAGES (8829 WORDS) (pdf)