Impact Of Technology On Traditional Mass Media A Case Study Of New Vision News Paper

The study was set. to ascertain impact of technology on traditional mass media in, Uganda a case study of New vision. It was followed by the following objectives, to explore how technology has impacted the traditional mass media in regard to news papers, television, radio, print media and advertising, to find out the effects of technology to the traditional mass media in Uganda as far as gathering, packaging and dissemination is concerned, and lastly to determine if there is a relationship between technology and content consumption patterns of audiences. The study used a cross sectional survey design. Both quantitative and qualitative methods of data collection .The researcher use a self administered questionnaire and interviews together for necessary data for the research. The study used survey design because the research wants to get precise information and make a conclusive result regarding the technology and traditional mass media. The researcher will use the stratified random sampling methods and the purposive sampling methods to collect the data from the respondent in New Vision.From the total population of 259 employees of new vision, the sample size will be 157 employees. The questionnaire were used to collect both numerical and in depth data on the entire three research question using closed ended questions .The researcher in this section gave conclusion to the study findings in relation to the study objectives

Concerning major impact of technology on the traditional mass media in regard to news papers, television, radio, print media and adveftising,46% of the respondents said that It keeps us up to date with current affairs was the major impact of technology on the traditional mass media in regard to news papers, television, radio, print media and advertising, Concerning the effect of technology to the traditional mass media in Uganda, 46% of the respondents said that Net work society was the major effects of Technology to the traditional mass media in Uganda as far as gathering, packaging and dissemination is concerned The researcher made the following recommendations, The way forward for newspapers, mainstream as well as other conventional media particularly in Uganda would be first of all, to improve their credibility. As it is now there are segments of the society which see mainstream media as the mouthpiece and propaganda tool of the ruling government. The researcher observed that, first and foremost, newspapers should separate their new venture and their core business, the new venture being the online digital newspapers and their core is their already existing newspaper business. These separate sites dedicated to only online newspapers will be successful in building new markets with new sources of revenue. The way out for newspapers and other media will always be on the revenue side, creating new ideas, creating new value propositions, and creating new ways to engage with customers. In other words, newspapers could work with search engines and Internet Service Providers to provide and include in the ISPs package access to digital newspapers. Newspapers could also charge a subscription fee for their online version where, upon payment of the fee, a password is given to the subscribers. Online presence as well as print version of the newspaper should be side by side.