IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)

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ABSTRACT
This research work is a survey on the effectiveness of Advertising in the maximization  of organizational profit with survey of some selected hotels businesses in Enugu Urban.
Among the objectives of this study is to find out whether the advertisement on hotel services and  products actually lead to  profit increase.  This problem is necessary in view of the fact that some people do believe that hotel could go on  with their businesses with or without advertising .
Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques.  The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.
It also shows that the awareness level of hotel advertising by the public is abysmally  low.  
The study was able  to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.
Finally, the results of the findings were analyzed with some recommendations proffered.  The conclusion was also drawn based on the result of the findings.
 
TABLE OF CONTENTS
TITLE PAGEII
CERTIFICATIONIII
DEDICATIONIV
ACKNOWLEDGEMENTSV
ABSTRACTVI
TABLE OF CONTENTSVII

CHAPTER ONE: BACK GROUND OF THE STUDY1
1.1INTRODUCTION1
1.2STATEMENT  OF PROBLEM5
1.3OBJECTIVES OF STUDY7
1.4RESEARCH QUESTIONS7
1.5HYPOTHESIS FORMULATION8
1.6SIGNIFICANCE OF STUDY9
1.7SCOPE OF THE STUDY9

CHAPTER TWO
REVIEW OF LITERATURE11
RESEARCH  DESIGN &METHODOLOGY
SOURCES OF DATA23
SAMPLE SIZE25
SAMPLE SELECTION TECHNIQUES27
DATA ANALYSIS TECHNIQUES29
LIMITATIONS  OF STUDY

CHAPTER FOUR
DATA PRESENTATION & ANALYSIS30
QUESTIONNAIRE DISTRIBUTION & COLLECTION 30

CHAPTER FIVE : SUMMARY, DISCUSSION, RECOMMENDATION & CONCLUSION 49
APPENDIX50
REFERENCES54
BIBLIOGRAPHY57

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APA

Ugwu, A. (2018). IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN). Afribary. Retrieved from https://afribary.com/works/improving-organizations-profitability-through-effective-advertising-a-survey-of-some-selected-hotels-in-enugu-urban-1454

MLA 8th

Ugwu, Anderson "IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/improving-organizations-profitability-through-effective-advertising-a-survey-of-some-selected-hotels-in-enugu-urban-1454. Accessed 27 Nov. 2022.

MLA7

Ugwu, Anderson . "IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)". Afribary, Afribary, 29 Jan. 2018. Web. 27 Nov. 2022. < https://afribary.com/works/improving-organizations-profitability-through-effective-advertising-a-survey-of-some-selected-hotels-in-enugu-urban-1454 >.

Chicago

Ugwu, Anderson . "IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)" Afribary (2018). Accessed November 27, 2022. https://afribary.com/works/improving-organizations-profitability-through-effective-advertising-a-survey-of-some-selected-hotels-in-enugu-urban-1454