Organisational Expansion and Staff Promotion in Broadcasting Enterprises in Southeast Nigeria

Abstract

The study was conducted to examine the relationship between organizational expansion and staff promotion in broadcasting enterprises in South Eastern Nigeria. The study adopted the survey research design. Data were obtained from primary sources. The questionnaire was the major instrument for data collection. The purposive sampling technique was adopted in the study. The Cronbach Alpha statistic was used to obtain a value of 0.88 as the instrument reliability ratio. Data analysis was committed to descriptive statistics and correlation analysis. The results showed that market expansion positively influenced staff promotion; product expansion enhanced staff promotion; diversification significantly boosted staff promotion; and workforce expansion positively enhanced staff promotion. It was concluded that organizational expansion positively boosted staff promotion in broadcasting enterprises in South East Nigeria. It was recommended that management of enterprises should always embark on organizational expansion so as to always improve on staff promotion.

KEY WORDS: Organizational Expansion, Staff Promotion, Product Expansion, Diversification, Workforce Expansion