Packaging as an Effective Tools of Product Differentiation in Soap and Detergent (A Case Study of Omo Product of Unilever Nigeria Plc)

PROPOSAL

The research work is carried out in other to look into the Packaging as an Effective Tools of Omo Product Differentiation in Soap and detergent.

The research work will be enables the student to know the important of packaging in the market. The research work will be useful for practical purpose which show the attributes of the product in effective to packaging as an added quality an assist in marketing of product.

  The research work comprises of five chapters which are chapter one discuss on the introduction, background of the study, statement of the study, objective the study, significance of the study, scope of the study, limitation of the study.

Chapter two consist of the literature review, meaning of packaging, concept of packaging as a strategy appraise of packaging, packaging as an effective tools of product, hypothesis formulation.

Chapter three contain the research methodology, research design, method of data collection, data presentation and analysis.

Chapter four highlights the presentation and analysis of data, hypothesis testing, result of findings. Chapter five lay emphasis on the summary, conclusion & recommendation.    

TABLE OF CONTENTS

TITLE PAGE

CERTIFICATION

DEDICATION

ACKNOWLEDGMENT

PROPOSAL

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1.1          BACKGROUND OF THE STUDY

1.2          STATEMENT OF THE PROBLEMS OF THE STUDY

1.3          AIMS AND OBJECTIVE OF THE STUDY

1.4          SIGNIFICANCE OF THE STUDY

1.5          SCOPE OF THE STUDY

1.6          LIMITATIONS AND CONSTRAINTS OF THE STUDY

CHAPTER TWO

2.1      MEANING OF PACKAGING

2.2      THE CONCEPT OF PACKAGING STRATEGY

2.3      APPRAISAL OF PACKAGING

2.4      PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT

2.5      HYPOTHESIS FORMULATION

CHAPTER THREE

3.0      RESEARCH METHODOLOGY

3.1      RESEARCH DESIGN

3.2      DATA COLLECTION METHOD/TECHNIQUES

            Types of Data Collected

            Source of Data

            Method of Data

3.3      DATA PRESENTATION AND ANALYSIS METHOD

3.4      DEFINITION OF POPULATION

3.5      SAMPLE SIZE AND DISTRIBUTION

3.6      SAMPLE SELECTION

CHAPTER FOUR

4.0      DATA PRESENTATION AND ANALYSIS

4.1      HYPOTHESIS TESTING

4.2      RESULT OF FINDINGS

CHAPTER FIVE: SUMMARY, CONCLUSION & RECOMMENDATION

5.0      SUMMARY

5.1      CONCLUSION

5.2      RECOMMENDATION

            REFERENCES