PRODUCT INNOVATION AS A TOOL FOR ACHIEVING BUSINESS GROWTH IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC ABA)

The frequent change in the environmental factors and the search for improved means of satisfying the needs and wants, of customers, call for constant product portfolio and dimensions. The discussion therefore underscore the important of product innovation as a means of sustaining growth and survival in the manufacturing industries, with particular reference to tolerance and cosmetics products. This research is intended to generally appraise the product innovation as a tool for achieving excellence in the competitive world. Based on the above purpose some literatures were reviewed to enlighten on the meaning of new product and its roles in innovating which also include the steps necessary for its initiation and adoption. More concise and comprehensive information were gathered through primary and secondary data, which help to elaborated ore on this project topic on the population, determining of sample size and the method of questionnaire distribution. Data collected were analyzed and it was accorded that firms can achieve increase in market share, through effective product innovation strategies. Finally, effective product innovation strategies following recommendation were made that the innovation planning by management must be systematically coordinated and adequate controlled.  Again, the product to be introduced must be seen to serve the real things that exist in the lasted of the consumers.

TABLE OF CONTENTS

CHAPTER ONE

Reference 

CHAPTER TWO

LITERATURE REVIEW

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

DATA PRESENTATION AND ANALYSIS 

Reference 

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION  

Bibliography

Appendix 

Questionnaire