Reassessing the Power of the Media: Is the Audience really King?

Richard Imhoagene 7 PAGES (1773 WORDS) Seminar
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For many years, researchers have attempted to ascertain the role of audience members in media content production and distribution, especially in the midst of commercialization and overbearing advertisers. This paper probes the power of the media to sell audience members as products to advertisers bearing in mind the age of digital technologies that provide a multiplicity of options for members of the audience to not only consume, but to choose and to determine what they want to consume.

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APA

Richard, I (2019). Reassessing the Power of the Media: Is the Audience really King?. Afribary.com: Retrieved March 26, 2019, from https://afribary.com/works/reassessing-the-power-of-the-media-is-the-audience-really-king

MLA 8th

Imhoagene, Richard. "Reassessing the Power of the Media: Is the Audience really King?" Afribary.com. Afribary.com, 24 Feb. 2019, https://afribary.com/works/reassessing-the-power-of-the-media-is-the-audience-really-king . Accessed 26 Mar. 2019.

MLA7

Imhoagene, Richard. "Reassessing the Power of the Media: Is the Audience really King?". Afribary.com, Afribary.com, 24 Feb. 2019. Web. 26 Mar. 2019. < https://afribary.com/works/reassessing-the-power-of-the-media-is-the-audience-really-king >.

Chicago

Imhoagene, Richard. "Reassessing the Power of the Media: Is the Audience really King?" Afribary.com (2019). Accessed March 26, 2019. https://afribary.com/works/reassessing-the-power-of-the-media-is-the-audience-really-king