SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE AT INTRODUCTORY STAGE IN A COMMUNICATION MARKET

ABSTRACT

The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market” sales promotion occupies a very position in creating awareness and stimulate buying and it serves as a way of increasing demand for new product/ services and establishing the strength of the existing product and service in the market. The problem of this research work lies in the fact that some companies of different level have different way of making their product well know to their customer. The objective of this study is to improve trade relation, encouraging usage and purchase of large size unit by users and obtaining immediate sales response. Research makes use of primary and secondary method of collecting data while questionnaire was administered to the staff of Etisalat Communication  Ilorin, and therefore, finding revealed that sales promotion plays important role for ancestor by informed the potential investors that are very much interested in obtaining information about an organization. Sales promotion activities and its concept is the major solution for any problem that may arise in communicating system due to its impact and role in the course of satisfying the consumer through effective and adequate services in communication sector.