SALES PROMOTION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOALS AND OBJECTIVES. (A CASE STUDY OF FIRST BANK OF NIGERIA PLC, ILORIN KWARA STATE)

ABSTRACT

The project topic “sales promotion as a tool for a achieving organizational goals and objectives. The promotion in the design and management by marketing sub system for the purpose of informing and preloading present and potential customers. The study entails a lot of problems, which are lack of market concept and management problems in achieving organizational goals and objectives Marjory in Nigeria. Researcher make use of questionnaire, and interview for its method of collecting data in the course of finding out the facts on the study and therefore, finding the facts on the study and tactual. Sales promotion activities and its concept is the  major solution for any problem that may arise in achieving organizational goals and objectives its impact and role in the course of satisfying the consumer through effective and adequate services in achieving organizational goals and objectives.

TABLE CONTENTS

Title Page i

Certification ii

Dedication iii

Acknowledgement v-vii

Abstract viii

Table of contents ix-x

CHAPTER ONE: BAKCGROUND TO THE STUDY

1.1 Introduction 1-3

1.2 Statement of the problem 3

1.3 Aims and objectives 4

1.4 Scope of the study 5

1.5 Significance of the study 6

1.6 Limitations and constraints of the study 6-7

1.7 Definition of terms and concept 7-8

1.8 Plan of the study 8-10

CHAPTER TWO: LITERATURE REVIEW

2.1 Meaning of promotion 11-12

2.2 Importance of promotion 13-14

2.3 Objective of promotion 15-17

2.4 Communication 17-20

2.5 The Communication aspect of marketing mix 20-22

2.6 Element of promotion mix 22-25

2.7 Factors influence sales promotion 26-28

2.8 Appraisal for achieving goals 28-29

2.9 Sales promotion as a tool for achieving organization goals and objectives 29-30

2.10 Formulation of hypothesis 30

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research population 31

3.2 Sample method and size 31-32

3.3 Data collection method 32

3.4 Research instrumentation 32-33

3.5 Method of data Analysis 34

3.6 Appendix 35-38

CHAPTER FOUR: DATA PRESENRTATION AND ANALYSIS

4.1 Brief history of first Bank Plc 39-47

4.2 Data presentation and analysis 47

4.3 Test of hypothesis 50-54

4.4 Result of findings 54-61

CHAPTER FIVE: SUMMARY, CONCLUSION, RECOMMENDATION

5.1 Summary 62

5.2 Conclusion 62-63

5.3 Recommendations 63-64

References 66