SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

ABSTRACT
With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some research tools as interviews, observation and questionnaire to collect the necessary information as to the sociological factor affecting customer’s behavior. This is done in order to know the desired consumer’s needs, wants, and incomes to know the extent to which the sociological factors affect their behavior. Thus the student shows that marketers take into cognizance the customer’s needs, incomes, statues and life style. The philosophical marketing concept of consumer goods and preferences and this enable the marketers to push or sell it product in the market.
 
TABLE OF CONTENTS
Title Page 
Declaration 
Approval page 
Dedication 
Acknowledgement 
Abstract  
Table of Contents 

CHAPTER ONE
1.0Introduction 
1.1Historical Background 
1.2Statement of Problem 
1.3Purpose of the Study 
1.4Scope of the Study 
1.5Limitation of the Study 
1.6Definition of Terms 

CHAPTER TWO
2.0Introduction 
2.1Abraham Maslow Physiological Needs 
2.2Consumer Behaviour 
2.3Sociological Perspectives of Consumer Behaviour 
2.4Psychological Perspectives of Consumer Behaviour 
2.5Cultural Factor Affecting Consumer Behaviour 
2.6Relationship between Marketers and Consumers 

CHAPTER THREE
3.1Summary 
3.2Conclusion 
3.3Recommendation 
Bibliography
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APA

Kings, S. (2018). SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS. Afribary. Retrieved from https://afribary.com/works/sociological-factors-affecting-customers-rsquo-behaviour-in-the-marketing-of-some-selected-consumer-rsquo-s-goods-6842

MLA 8th

Kings, Solomon "SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/sociological-factors-affecting-customers-rsquo-behaviour-in-the-marketing-of-some-selected-consumer-rsquo-s-goods-6842. Accessed 28 May. 2024.

MLA7

Kings, Solomon . "SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS". Afribary, Afribary, 29 Jan. 2018. Web. 28 May. 2024. < https://afribary.com/works/sociological-factors-affecting-customers-rsquo-behaviour-in-the-marketing-of-some-selected-consumer-rsquo-s-goods-6842 >.

Chicago

Kings, Solomon . "SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS" Afribary (2018). Accessed May 28, 2024. https://afribary.com/works/sociological-factors-affecting-customers-rsquo-behaviour-in-the-marketing-of-some-selected-consumer-rsquo-s-goods-6842

Document Details
Field: Marketing Type: Seminar 49 PAGES (5600 WORDS) (docx)